%A NIM.: 24203011093 Isna
%O Dr. H. Abdul Mujib, M.Ag.
%T INTEGRASI SISTEM OMNICHANNEL DALAM PENGELOLAAN RITEL MODERN PERSPEKTIF UU PERSAINGAN USAHA DAN MAQASID ASY-SYARI‘AH
%X This research is motivated by the use of omnichannel strategies by modern
retailers, which has generated both pros and cons, particularly regarding the
effectiveness of competition law, the dynamics of modern retail, and omnichannel
integration policies, which are no longer viewed simply as business innovations.
This study aims to analyze the potential market access barriers for traditional
businesses in modern retail from the perspective of Law No. 5 of 1999 and the
Maqāṣid al-Sharī'ah.
This research is qualitative, employing a descriptive-analytical empirical
juridical approach and a sociological approach. Data collection methods included
interviews, observations of the features and services of modern retail applications
in Indonesia, and documentation. Data analysis employed qualitative content
analysis techniques.
The results indicate that retail market share is above the dominant position
threshold as defined by Article 25 paragraph 2 of Law No. 5 of 1999. This situation
indicates the potential for abuse of a dominant position, reinforcing structural
barriers in the form of disparities in capital, economies of scale, and technological
mastery, significantly limiting market access for traditional businesses. According
to the Maqāṣid al-Sharī'ah perspective Ibn Ashur, omnichannel integration
concentrated on dominant players creates collective harm due to the creation of
injustice and market distortion, even though the potential for partnerships still
exists. This study concludes the need for stricter enforcement of competition law
and the formulation of policies that focus on regulation, digital capacity, and the
optimization of strategic partnerships to ensure the sustainability of traditional
business actors.
%K Omnichannel, Ritel Modern, Pelaku Usaha Tradisional, Persaingan
Usaha
%D 2026
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib77969