@mastersthesis{digilib78046,
           month = {June},
           title = {KOMUNIKASI PERSUASIF TOKOH AGAMA DALAM MEMBANGUN KESADARAN EKOLOGIS MASYARAKAT DI DESA ROKO-ROKO KABUPATEN KONAWE KEPULAUAN},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 24202011003 Wa Ode Rahmaniar},
            year = {2026},
            note = {Dr. Khadiq, S.Ag., M.Hum.},
        keywords = {Komunikasi Persuasif, Motivasi Moral, Tokoh Agama, Kesadaran
Ekologis},
             url = {https://digilib.uin-suka.ac.id/id/eprint/78046/},
        abstract = {Environmental problems resulting from mining activities in Roko-Roko Village,
Konawe Kepulauan Regency, have not only affected the environment but have
also generated social dynamics and differences in community perspectives. This
condition has encouraged religious leaders to play a role in developing ecological
awareness through persuasive communication. This study aims to analyze the
moral motivations underlying the role of religious leaders in developing
ecological awareness and the persuasive communication used to shape awareness
and encourage ecological action among the community. The study employs Max
Weber?s Social Action Theory to analyze moral motivation and Carl I. Hovland
and the Yale Group?s Persuasive Communication Theory to examine the
persuasive communication process. This research uses a qualitative approach
with a case study design. Data were collected through observation, in-depth
interviews, and documentation involving religious leaders, environmental activists
or youth, and community members in Roko-Roko Village. Data were analyzed
using the Miles and Huberman interactive model. The findings show that the
moral motivations of religious leaders are rooted in concern for community
sustainability, concern over the social and ecological impacts of mining, and
Islamic values that shape a moral responsibility to preserve the environment.
From Weber?s perspective, these motivations reflect value-oriented action
(Wertrational). Persuasive communication is carried out through religious
activities and social interactions by connecting Islamic values with environmental
realities through dialogical approaches, exemplary conduct, and religious and
non-confrontational messages. This process gradually contributes to a change in
the community?s perception of the environment, from being viewed primarily as a
source of economic livelihood to being understood as a divine trust, a shared
living space, a legacy for future generations, and part of the identity of the
Roko-Roko community. Thus, persuasive communication by religious leaders does
not merely convey ecological messages but contributes to transforming moral
values into ecological awareness and shared responsibility for environmental
preservation.}
}