%0 Thesis
%9 Skripsi
%A NUR ISHMAH, NIM. 09140082
%B FAKULTAS ADAB DAN ILMU BUDAYA
%D 2013
%F digilib:7805
%I UIN SUNAN KALIJAGA
%T STRATEGI PROMOSI  DI KANTOR PERPUSTAKAAN DAN ARSIP  KABUPATEN MAGELANG  
%U https://digilib.uin-suka.ac.id/id/eprint/7805/
%X This study contains promotional effort in the Library and Archives Office in  Magelang regency. This effort aims to determine the promotion strategy activities in  the Office of Library and Archives in Magelang regency in promoting the library.  The method in this study is using qualitative methods. Data collection techniques are  using observation, interviews, and documentation. In this study, many informants was  interviewed by using a tape recorder. To analyze the data based on the Sugiyono  theory with descriptive method or pattern from general to specific or deductive. The  results of this study that the Office of Library and Archives Magelang regency have  been done many strategies to increase the user interest in reading that based on the  aim of this library promotion in the Library and Archieves Office in Magelang  Regency. The strategies that have been used to promote the library are financial  promotion strategy, promotion mix strategies, and motivation strategy. Library  promotion in the Office of Library and Archives in Magelang regency aims to  provide a lot informations and remain the existence of products and services to  increase the interest in reading of society. To achieve the maximum promotional  strategy, the head of this library needs to be actively to make the policies about the  strategy of promotion. So the next action, the Head of this library can make an  innovation and development for the promotional strategy.  Keywords: Promotion, Library, Promotional Strategy, Promotion Library