{
      "department": "FAKULTAS ILMU SOSIAL DAN HUMANIORA",
      "subjects": [
        302.23
      ],
      "eprintid": 78152,
      "thesis_type": "skripsi",
      "date": "2026-07-29",
      "userid": 12460,
      "documents": [
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            "placement": 1,
            "eprintid": 78152,
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                  "filename": "21107030138_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"
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            ],
            "content": "published",
            "rev_number": 3,
            "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/document\/1073184",
            "main": "21107030138_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf",
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            "docid": 1073184,
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            "pos": 1,
            "formatdesc": "ANALISIS CYBER PUBLIC RELATIONS KEMENTERIAN KELAUTAN DAN PERIKANAN DALAM MENJAGA CITRA INSTITUSI MELALUI INSTAGRAM @kkpgoid"
          },
          {
            "language": "id",
            "placement": 2,
            "eprintid": 78152,
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                  "datasetid": "document",
                  "fileid": 1862599,
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                  "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/file\/1862599",
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                  "hash": "db606641165c74dd2f29bbe20ac81443",
                  "filesize": 19396283,
                  "filename": "21107030138_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf"
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            ],
            "content": "published",
            "rev_number": 3,
            "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/document\/1073185",
            "main": "21107030138_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf",
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            "format": "text",
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            "formatdesc": "ANALISIS CYBER PUBLIC RELATIONS KEMENTERIAN KELAUTAN DAN PERIKANAN DALAM MENJAGA CITRA INSTITUSI MELALUI INSTAGRAM @kkpgoid"
          }
      ],
      "rev_number": 10,
      "creators": [
        {
          "name": {
            "lineage": null,
            "given": "NIM.: 21107030138",
            "honourific": null,
            "family": "Ajeng Sekar Cahyani"
          }
        }
      ],
      "dir": "disk0\/00\/07\/81\/52",
      "keywords": "Cyber Public Relations, Citra, Instagram",
      "lastmod": "2026-10-09 02:50:41",
      "ispublished": "pub",
      "metadata_visibility": "show",
      "date_type": "published",
      "eprint_status": "archive",
      "status_changed": "2026-10-09 02:50:41",
      "datestamp": "2026-10-09 02:50:41",
      "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/eprint\/78152",
      "thesis_name": "other",
      "note": "Niken Puspitasari S.IP., M.A.",
      "full_text_status": "restricted",
      "contact_email": "muh.khabib@uin-suka.ac.id",
      "divisions": [
        "jur_ikom"
      ],
      "abstract": "In the era of digital governance, government agencies are required to\r\nutilize social media strategically to build public trust. This study aims to\r\nanalyze the Cyber Public Relations (Cyber PR) strategies implemented by\r\nthe Ministry of Marine Affairs and Fisheries of the Republic of Indonesia\r\n(KKP) via its official Instagram account, @kkpgoid, to maintain the\r\ninstitution's image. A qualitative descriptive approach was employed. Data\r\nwere collected through in-depth interviews with key internal informants—\r\nincluding the Head of the Production and Publication Team and content\r\ncreators—complemented by digital documentation. To ensure data\r\ncredibility, source triangulation was conducted by interviewing three active\r\nfollowers of the account. Data were analyzed using a matrix that aligned\r\nindicators across research elements—such as relationships, reputation,\r\nand relevance—with exposure, attention, comprehension, image, and\r\nbehavior. The findings reveal that KKP’s Cyber PR manages its\r\ninstitutional image across three dimensions. First, the relationship\r\ndimension is strengthened through internal cross-echelon coordination via\r\na WhatsApp community and external interactive Call-to-Action (CTA)\r\nstrategies. Second, reputation is maintained through collaborative posts\r\nwith the presidential institution to amplify the reach of priority programs\r\nlike the *Kampung Nelayan Merah Putih* (KNMP), accompanied by\r\nrigorous visual curation to project a professional image. Third, relevance\r\nis achieved by modernizing content formats, using approachable language,\r\nand focusing on high-interest public information, such as recruitment for\r\ntuition-free vocational schools. Triangulation results confirm that followers\r\nperceive the account as highly informative and adaptive to the media\r\nconsumption trends of the younger generation. The study concludes that an\r\nintegrated Cyber PR strategy—balancing bureaucratic accountability with\r\ncreative digital communication—successfully transforms short-term public\r\nattention into a credible, robust, and long-lasting institutional reputation,\r\nwhile effectively fostering public awareness regarding marine\r\nconservation.",
      "type": "thesis",
      "title": "ANALISIS CYBER PUBLIC RELATIONS KEMENTERIAN KELAUTAN DAN PERIKANAN DALAM MENJAGA CITRA INSTITUSI MELALUI INSTAGRAM @kkpgoid",
      "institution": "UIN SUNAN KALIJAGA YOGYAKARTA",
      "pages": 156
    }