@phdthesis{digilib78205,
           month = {August},
           title = {BUDAYA SEXUAL HARASSMENT DI RUANG DIGITAL (STUDI NETNOGRAFI PADA VIRTUAL COMMUNITY AKUN SHOPEE VIDEO @YOZZKE 2025)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 22107030043 Muhamad Farda Setiawan Annafi},
            year = {2026},
            note = {Lukman Nusa M.I.Kom.},
        keywords = {Pelecehan Seksual/Sexual Harassment, Social Commerce, Computer Mediated Communication, Virtual Community Shopee Video},
             url = {https://digilib.uin-suka.ac.id/id/eprint/78205/},
        abstract = {This research examines verbal sexual harassment and discursive interaction patterns
within the virtual community of social commerce platform Shopee Video,
specifically the @yozzke account. Employing a qualitative approach with Robert
V. Kozinets' netnography method, data was collected from seven purposively
selected posts in 2025 and evaluated using Braun and Clarke's thematic analysis.
Data validity was ensured through source triangulation and negative case analysis.
Results indicate the sexual harassment falls into two of Louise L. Fitzgerald's
classifications: Gender Harassment and Unwanted Sexual Attention, with no
Sexual Coercion found. Gender Harassment manifests as slut-shaming, promiscuity
stigmatization, networked misogyny, and body shaming. Unwanted Sexual
Attention appears as symbolic sexual solicitation, online catcalling, and physicalsexual
objectification. Commentators formed interaction patterns and meaning
convergence within a topical network cluster by reproducing internet vernaculars
(euphemisms and dysphemisms). This permissive culture is driven by the
commodification of content reproducing the male gaze, combined with toxic online
disinhibition caused by high anonymity, lack of authority, and asynchronous
communication on the platform.}
}