relation: https://digilib.uin-suka.ac.id/id/eprint/78205/
title: BUDAYA SEXUAL HARASSMENT DI RUANG DIGITAL (STUDI NETNOGRAFI PADA VIRTUAL COMMUNITY AKUN SHOPEE VIDEO @YOZZKE 2025)
creator: Muhamad Farda Setiawan Annafi, NIM.: 22107030043
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial
description: This research examines verbal sexual harassment and discursive interaction patterns  within the virtual community of social commerce platform Shopee Video,  specifically the @yozzke account. Employing a qualitative approach with Robert  V. Kozinets' netnography method, data was collected from seven purposively  selected posts in 2025 and evaluated using Braun and Clarke's thematic analysis.  Data validity was ensured through source triangulation and negative case analysis.  Results indicate the sexual harassment falls into two of Louise L. Fitzgerald's  classifications: Gender Harassment and Unwanted Sexual Attention, with no  Sexual Coercion found. Gender Harassment manifests as slut-shaming, promiscuity  stigmatization, networked misogyny, and body shaming. Unwanted Sexual  Attention appears as symbolic sexual solicitation, online catcalling, and physicalsexual  objectification. Commentators formed interaction patterns and meaning  convergence within a topical network cluster by reproducing internet vernaculars  (euphemisms and dysphemisms). This permissive culture is driven by the  commodification of content reproducing the male gaze, combined with toxic online  disinhibition caused by high anonymity, lack of authority, and asynchronous  communication on the platform.
date: 2026-08-14
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/78205/1/22107030043_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/78205/2/22107030043_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Muhamad Farda Setiawan Annafi, NIM.: 22107030043  (2026) BUDAYA SEXUAL HARASSMENT DI RUANG DIGITAL (STUDI NETNOGRAFI PADA VIRTUAL COMMUNITY AKUN SHOPEE VIDEO @YOZZKE 2025).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.