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        <dc:title>BUDAYA SEXUAL HARASSMENT DI RUANG DIGITAL (STUDI NETNOGRAFI PADA VIRTUAL COMMUNITY AKUN SHOPEE VIDEO @YOZZKE 2025)</dc:title>
        <dc:creator>Muhamad Farda Setiawan Annafi, NIM.: 22107030043</dc:creator>
        <dc:subject>302.231 Media Komunikasi, Media Massa, Media Sosial</dc:subject>
        <dc:description>This research examines verbal sexual harassment and discursive interaction patterns&#13;
within the virtual community of social commerce platform Shopee Video,&#13;
specifically the @yozzke account. Employing a qualitative approach with Robert&#13;
V. Kozinets' netnography method, data was collected from seven purposively&#13;
selected posts in 2025 and evaluated using Braun and Clarke's thematic analysis.&#13;
Data validity was ensured through source triangulation and negative case analysis.&#13;
Results indicate the sexual harassment falls into two of Louise L. Fitzgerald's&#13;
classifications: Gender Harassment and Unwanted Sexual Attention, with no&#13;
Sexual Coercion found. Gender Harassment manifests as slut-shaming, promiscuity&#13;
stigmatization, networked misogyny, and body shaming. Unwanted Sexual&#13;
Attention appears as symbolic sexual solicitation, online catcalling, and physicalsexual&#13;
objectification. Commentators formed interaction patterns and meaning&#13;
convergence within a topical network cluster by reproducing internet vernaculars&#13;
(euphemisms and dysphemisms). This permissive culture is driven by the&#13;
commodification of content reproducing the male gaze, combined with toxic online&#13;
disinhibition caused by high anonymity, lack of authority, and asynchronous&#13;
communication on the platform.</dc:description>
        <dc:date>2026-08-14</dc:date>
        <dc:type>Thesis</dc:type>
        <dc:type>NonPeerReviewed</dc:type>
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        <dc:identifier>https://digilib.uin-suka.ac.id/id/eprint/78205/1/22107030043_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf</dc:identifier>
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        <dc:identifier>https://digilib.uin-suka.ac.id/id/eprint/78205/2/22107030043_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf</dc:identifier>
        <dc:identifier>  Muhamad Farda Setiawan Annafi, NIM.: 22107030043  (2026) BUDAYA SEXUAL HARASSMENT DI RUANG DIGITAL (STUDI NETNOGRAFI PADA VIRTUAL COMMUNITY AKUN SHOPEE VIDEO @YOZZKE 2025).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   </dc:identifier></oai_dc:dc>
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