<mets:mets OBJID="eprint_78205" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-10-21T13:42:58Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Institutional Repository UIN Sunan Kalijaga Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_78205_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>BUDAYA SEXUAL HARASSMENT DI RUANG DIGITAL (STUDI NETNOGRAFI PADA VIRTUAL COMMUNITY AKUN SHOPEE VIDEO @YOZZKE 2025)</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">NIM.: 22107030043</mods:namePart><mods:namePart type="family">Muhamad Farda Setiawan Annafi</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>This research examines verbal sexual harassment and discursive interaction patterns&#13;
within the virtual community of social commerce platform Shopee Video,&#13;
specifically the @yozzke account. Employing a qualitative approach with Robert&#13;
V. Kozinets' netnography method, data was collected from seven purposively&#13;
selected posts in 2025 and evaluated using Braun and Clarke's thematic analysis.&#13;
Data validity was ensured through source triangulation and negative case analysis.&#13;
Results indicate the sexual harassment falls into two of Louise L. Fitzgerald's&#13;
classifications: Gender Harassment and Unwanted Sexual Attention, with no&#13;
Sexual Coercion found. Gender Harassment manifests as slut-shaming, promiscuity&#13;
stigmatization, networked misogyny, and body shaming. Unwanted Sexual&#13;
Attention appears as symbolic sexual solicitation, online catcalling, and physicalsexual&#13;
objectification. Commentators formed interaction patterns and meaning&#13;
convergence within a topical network cluster by reproducing internet vernaculars&#13;
(euphemisms and dysphemisms). This permissive culture is driven by the&#13;
commodification of content reproducing the male gaze, combined with toxic online&#13;
disinhibition caused by high anonymity, lack of authority, and asynchronous&#13;
communication on the platform.</mods:abstract><mods:classification authority="lcc">302.231 Media Komunikasi, Media Massa, Media Sosial</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-08-14</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS ILMU SOSIAL DAN HUMANIORA</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_78205"><mets:rightsMD ID="rights_eprint_78205_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file ID="eprint_78205_1073295_1" SIZE="15432814" OWNERID="https://digilib.uin-suka.ac.id/id/eprint/78205/1/22107030043_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://digilib.uin-suka.ac.id/id/eprint/78205/1/22107030043_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_78205_1073296_1" SIZE="16535615" OWNERID="https://digilib.uin-suka.ac.id/id/eprint/78205/2/22107030043_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://digilib.uin-suka.ac.id/id/eprint/78205/2/22107030043_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div DMDID="DMD_eprint_78205_mods" ADMID="TMD_eprint_78205"><mets:fptr FILEID="eprint_78205_document_1073295_1"></mets:fptr><mets:fptr FILEID="eprint_78205_document_1073296_1"></mets:fptr></mets:div></mets:structMap></mets:mets>