BUDAYA SEXUAL HARASSMENT DI RUANG DIGITAL (STUDI NETNOGRAFI PADA VIRTUAL COMMUNITY AKUN SHOPEE VIDEO @YOZZKE 2025)NIM.: 22107030043Muhamad Farda Setiawan AnnafiauthorThis research examines verbal sexual harassment and discursive interaction patterns within the virtual community of social commerce platform Shopee Video, specifically the @yozzke account. Employing a qualitative approach with Robert V. Kozinets' netnography method, data was collected from seven purposively selected posts in 2025 and evaluated using Braun and Clarke's thematic analysis. Data validity was ensured through source triangulation and negative case analysis. Results indicate the sexual harassment falls into two of Louise L. Fitzgerald's classifications: Gender Harassment and Unwanted Sexual Attention, with no Sexual Coercion found. Gender Harassment manifests as slut-shaming, promiscuity stigmatization, networked misogyny, and body shaming. Unwanted Sexual Attention appears as symbolic sexual solicitation, online catcalling, and physicalsexual objectification. Commentators formed interaction patterns and meaning convergence within a topical network cluster by reproducing internet vernaculars (euphemisms and dysphemisms). This permissive culture is driven by the commodification of content reproducing the male gaze, combined with toxic online disinhibition caused by high anonymity, lack of authority, and asynchronous communication on the platform.302.231 Media Komunikasi, Media Massa, Media Sosial2026-08-14UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS ILMU SOSIAL DAN HUMANIORAThesis