eprintid: 78205
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/82/05
datestamp: 2026-10-19 04:27:40
lastmod: 2026-10-19 04:27:40
status_changed: 2026-10-19 04:27:40
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Muhamad Farda Setiawan Annafi, NIM.: 22107030043
title: BUDAYA SEXUAL HARASSMENT DI RUANG DIGITAL (STUDI NETNOGRAFI PADA VIRTUAL COMMUNITY AKUN SHOPEE VIDEO @YOZZKE 2025)
ispublished: pub
subjects: 302.23
divisions: jur_ikom
full_text_status: restricted
keywords: Pelecehan Seksual/Sexual Harassment, Social Commerce, Computer Mediated Communication, Virtual Community Shopee Video
note: Lukman Nusa M.I.Kom.
abstract: This research examines verbal sexual harassment and discursive interaction patterns
within the virtual community of social commerce platform Shopee Video,
specifically the @yozzke account. Employing a qualitative approach with Robert
V. Kozinets' netnography method, data was collected from seven purposively
selected posts in 2025 and evaluated using Braun and Clarke's thematic analysis.
Data validity was ensured through source triangulation and negative case analysis.
Results indicate the sexual harassment falls into two of Louise L. Fitzgerald's
classifications: Gender Harassment and Unwanted Sexual Attention, with no
Sexual Coercion found. Gender Harassment manifests as slut-shaming, promiscuity
stigmatization, networked misogyny, and body shaming. Unwanted Sexual
Attention appears as symbolic sexual solicitation, online catcalling, and physicalsexual
objectification. Commentators formed interaction patterns and meaning
convergence within a topical network cluster by reproducing internet vernaculars
(euphemisms and dysphemisms). This permissive culture is driven by the
commodification of content reproducing the male gaze, combined with toxic online
disinhibition caused by high anonymity, lack of authority, and asynchronous
communication on the platform.
date: 2026-08-14
date_type: published
pages: 133
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Muhamad Farda Setiawan Annafi, NIM.: 22107030043  (2026) BUDAYA SEXUAL HARASSMENT DI RUANG DIGITAL (STUDI NETNOGRAFI PADA VIRTUAL COMMUNITY AKUN SHOPEE VIDEO @YOZZKE 2025).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/78205/1/22107030043_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/78205/2/22107030043_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf