@prefix epid: .
@prefix void: .
@prefix xsd: .
@prefix cc: .
@prefix ep: .
@prefix eprel: .
@prefix dc: .
@prefix bibo: .
@prefix geo: .
@prefix owl: .
@prefix event: .
@prefix skos: .
@prefix foaf: .
@prefix rdfs: .
@prefix rdf: .
@prefix dct: .
<>
foaf:primaryTopic ;
rdfs:comment "The repository administrator has not yet configured an RDF license."^^xsd:string .
dct:hasPart ;
ep:hasFile ;
rdf:type bibo:Document,
ep:Document;
rdfs:label "STRATEGI PROMOSI USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA UMKM CAKEKINIANKU) (Text)"^^xsd:string .
rdf:type bibo:Document,
ep:Document;
rdfs:label "STRATEGI PROMOSI USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA UMKM CAKEKINIANKU) (Text)"^^xsd:string .
eprel:isVersionOf ;
eprel:isVolatileVersionOf ;
eprel:islightboxThumbnailVersionOf ;
rdf:type ep:Document;
rdfs:label "STRATEGI PROMOSI USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA UMKM CAKEKINIANKU) (Other)"^^xsd:string .
eprel:isVersionOf ;
eprel:isVolatileVersionOf ;
eprel:ispreviewThumbnailVersionOf ;
rdf:type ep:Document;
rdfs:label "STRATEGI PROMOSI USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA UMKM CAKEKINIANKU) (Other)"^^xsd:string .
eprel:isVersionOf ;
eprel:isVolatileVersionOf ;
eprel:ismediumThumbnailVersionOf ;
rdf:type ep:Document;
rdfs:label "STRATEGI PROMOSI USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA UMKM CAKEKINIANKU) (Other)"^^xsd:string .
eprel:isVersionOf ;
eprel:isVolatileVersionOf ;
eprel:issmallThumbnailVersionOf ;
rdf:type ep:Document;
rdfs:label "STRATEGI PROMOSI USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA UMKM CAKEKINIANKU) (Other)"^^xsd:string .
dct:hasPart ;
ep:hasFile ;
eprel:isVersionOf ;
eprel:isVolatileVersionOf ;
eprel:islightboxThumbnailVersionOf ;
rdf:type ep:Document;
rdfs:label "STRATEGI PROMOSI USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA UMKM CAKEKINIANKU) (Other)"^^xsd:string .
dct:hasPart ;
ep:hasFile ;
eprel:isVersionOf ;
eprel:isVolatileVersionOf ;
eprel:ispreviewThumbnailVersionOf ;
rdf:type ep:Document;
rdfs:label "STRATEGI PROMOSI USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA UMKM CAKEKINIANKU) (Other)"^^xsd:string .
dct:hasPart ;
ep:hasFile ;
eprel:isVersionOf ;
eprel:isVolatileVersionOf ;
eprel:ismediumThumbnailVersionOf ;
rdf:type ep:Document;
rdfs:label "STRATEGI PROMOSI USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA UMKM CAKEKINIANKU) (Other)"^^xsd:string .
dct:hasPart ;
ep:hasFile ;
eprel:isVersionOf ;
eprel:isVolatileVersionOf ;
eprel:issmallThumbnailVersionOf ;
rdf:type ep:Document;
rdfs:label "STRATEGI PROMOSI USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA UMKM CAKEKINIANKU) (Other)"^^xsd:string .
rdf:_1 .
bibo:abstract "Cakekinianku is a culinary Micro, Small, and Medium Enterprise (MSME) that implements a nomadic sales system through its On The Road (OTR) program in various cities. In the increasingly competitive culinary industry, promotional strategies play an important role in attracting consumers, increasing sales, and maintaining customer loyalty. Therefore, this study aims to analyze the promotional strategies implemented by Cakekinianku and their role in increasing sales performance.This research employs a descriptive qualitative approach using the marketing communication theory of Philip Kotler and Kevin Lane Keller, particularly the concepts of promotional strategy and promotion mix. Data were collected through non-participant observation, structured interviews, and documentation involving the business owner and operational team as research informants. Data were analyzed using the Miles and Huberman interactive model, including data reduction, data display, and conclusion drawing. The validity of the findings was tested through source triangulation.The results show that Cakekinianku implements promotional strategies through five main aspects, namely promotional planning, media selection, message creativity, utilization of promotion mix elements, and evaluation of promotional effectiveness. Promotional activities are carried out through social media platforms, particularly TikTok and Instagram, supported by personal selling during OTR activities, sales promotions such as discounts and bundling programs, and direct marketing through interactive communication with customers. These strategies contribute to increasing sales volume, sales revenue, sales growth, and customer retention and loyalty. The findings indicate that consistent and integrated promotional activities are effective in expanding market reach, encouraging repeat purchases, strengthening customer relationships, and supporting sustainable sales growth."^^xsd:string;
bibo:authorList ;
bibo:status ;
dc:hasVersion ,
;
dct:creator ;
dct:date "2026-06-03";
dct:isPartOf ;
dct:issuer ,
;
dct:subject ;
dct:title "STRATEGI PROMOSI USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA UMKM CAKEKINIANKU)"^^xsd:string;
ep:hasDocument ,
,
,
,
,
,
,
,
,
;
ep:hasPublished ,
;
rdf:type bibo:Article,
bibo:Thesis,
ep:EPrint,
ep:ThesisEPrint;
rdfs:seeAlso .
rdf:type skos:Concept;
skos:prefLabel "658.802 Komunikasi - Pemasaran" .
rdfs:label "22107030070_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^xsd:string .
rdfs:label "lightbox.jpg"^^xsd:string .
rdfs:label "preview.jpg"^^xsd:string .
rdfs:label "medium.jpg"^^xsd:string .
rdfs:label "small.jpg"^^xsd:string .
dc:format "text/html";
dc:title "HTML Summary of #78217 \n\nSTRATEGI PROMOSI USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA UMKM CAKEKINIANKU)\n\n";
foaf:primaryTopic .
dct:hasPart ;
foaf:name "UIN SUNAN KALIJAGA YOGYAKARTA"^^xsd:string;
rdf:type foaf:Organization .
dct:isPartOf ;
foaf:name "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^xsd:string;
rdf:type foaf:Organization .
foaf:familyName "Syefira Maharani Tasynim"^^xsd:string;
foaf:givenName "NIM.: 22107030070"^^xsd:string;
foaf:name "NIM.: 22107030070 Syefira Maharani Tasynim"^^xsd:string;
rdf:type foaf:Person .