@phdthesis{digilib78218,
           month = {July},
           title = {PENGARUH INTENSITAS MENONTON TAYANGAN YOUTUBE TREASURE TERHADAP PERILAKU IMITASI PADA KOMUNITAS TREASURE MAKER BANDUNG},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 22107030109 Lu?lu Tsamrotul Fuadah},
            year = {2026},
            note = {Dr. Mokhamad Mahfud, S.Sos.I, M.Si.},
        keywords = {Social Learning Theory (Albert Bandura 1977), Intensitas Menonton, Perilaku Imitasi},
             url = {https://digilib.uin-suka.ac.id/id/eprint/78218/},
        abstract = {This study aims to determine the influence of the intensity of watching TREASURE?s Youtube shows on imitation behavior among the Treasure Maker Community in Bandung. The research employs a quantitative approach with a survey method, grounded in Albert Bandura?s Social Learning Theory. The research sample was determined using the slovin formula with a 10\% error tolerance, yielding 82 respondents who completed an online structured questionnaire using a likert scale. The data analysis technique used to test the hypothesis is simple linear regression analysis, processed with SPSS software. The results of the data analysis show a significance value of 0,000, which is smaller then the established significance threshold (0,000 {\ensuremath{<}} 0,05). This empirical evidence proves that Ha is accepted and H0 is rejected, indicating a significant influence of the intensity of watching TREASURE?s Youtube shows on the imitation behavior within the community. Based on the coefficient of determination test, the obtained R-Square value is 0,309. This indicates that the intensity of watching variable contributes 30,9\% to the imitation behavior among the Bandung Treasure Maker Community, while the remaining 69,1\% is influenced by other factors outside the scope of this study.}
}