<mets:mets OBJID="eprint_78218" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-10-21T12:41:37Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Institutional Repository UIN Sunan Kalijaga Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_78218_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>PENGARUH INTENSITAS MENONTON TAYANGAN YOUTUBE TREASURE TERHADAP PERILAKU IMITASI PADA KOMUNITAS TREASURE MAKER BANDUNG</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">NIM.: 22107030109</mods:namePart><mods:namePart type="family">Lu’lu Tsamrotul Fuadah</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>This study aims to determine the influence of the intensity of watching TREASURE’s Youtube shows on imitation behavior among the Treasure Maker Community in Bandung. The research employs a quantitative approach with a survey method, grounded in Albert Bandura’s Social Learning Theory. The research sample was determined using the slovin formula with a 10% error tolerance, yielding 82 respondents who completed an online structured questionnaire using a likert scale. The data analysis technique used to test the hypothesis is simple linear regression analysis, processed with SPSS software. The results of the data analysis show a significance value of 0,000, which is smaller then the established significance threshold (0,000 &lt; 0,05). This empirical evidence proves that Ha is accepted and H0 is rejected, indicating a significant influence of the intensity of watching TREASURE’s Youtube shows on the imitation behavior within the community. Based on the coefficient of determination test, the obtained R-Square value is 0,309. This indicates that the intensity of watching variable contributes 30,9% to the imitation behavior among the Bandung Treasure Maker Community, while the remaining 69,1% is influenced by other factors outside the scope of this study.</mods:abstract><mods:classification authority="lcc">302.231 Media Komunikasi, Media Massa, Media Sosial</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-07-28</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS ILMU SOSIAL DAN HUMANIORA</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_78218"><mets:rightsMD ID="rights_eprint_78218_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
<p xmlns="http://www.w3.org/1999/xhtml"><strong>For work being deposited by its own author:</strong> 
In self-archiving this collection of files and associated bibliographic 
metadata, I grant Institutional Repository UIN Sunan Kalijaga Yogyakarta the right to store 
them and to make them permanently available publicly for free on-line. 
I declare that this material is my own intellectual property and I 
understand that Institutional Repository UIN Sunan Kalijaga Yogyakarta does not assume any 
responsibility if there is any breach of copyright in distributing these 
files or metadata. (All authors are urged to prominently assert their 
copyright on the title page of their work.)</p>

<p xmlns="http://www.w3.org/1999/xhtml"><strong>For work being deposited by someone other than its 
author:</strong> I hereby declare that the collection of files and 
associated bibliographic metadata that I am archiving at 
Institutional Repository UIN Sunan Kalijaga Yogyakarta) is in the public domain. If this is 
not the case, I accept full responsibility for any breach of copyright 
that distributing these files or metadata may entail.</p>

<p xmlns="http://www.w3.org/1999/xhtml">Clicking on the deposit button indicates your agreement to these 
terms.</p>
    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file ID="eprint_78218_1073333_1" SIZE="13054367" OWNERID="https://digilib.uin-suka.ac.id/id/eprint/78218/1/22107030109_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://digilib.uin-suka.ac.id/id/eprint/78218/1/22107030109_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_78218_1073334_1" SIZE="11794187" OWNERID="https://digilib.uin-suka.ac.id/id/eprint/78218/2/22107030109_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://digilib.uin-suka.ac.id/id/eprint/78218/2/22107030109_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div DMDID="DMD_eprint_78218_mods" ADMID="TMD_eprint_78218"><mets:fptr FILEID="eprint_78218_document_1073333_1"></mets:fptr><mets:fptr FILEID="eprint_78218_document_1073334_1"></mets:fptr></mets:div></mets:structMap></mets:mets>