eprintid: 78218
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/82/18
datestamp: 2026-10-20 01:40:56
lastmod: 2026-10-20 01:40:56
status_changed: 2026-10-20 01:40:56
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Lu’lu Tsamrotul Fuadah, NIM.: 22107030109
title: PENGARUH INTENSITAS MENONTON TAYANGAN YOUTUBE TREASURE TERHADAP PERILAKU IMITASI PADA KOMUNITAS TREASURE MAKER BANDUNG
ispublished: pub
subjects: 302.23
divisions: jur_ikom
full_text_status: restricted
keywords: Social Learning Theory (Albert Bandura 1977), Intensitas Menonton, Perilaku Imitasi
note: Dr. Mokhamad Mahfud, S.Sos.I, M.Si.
abstract: This study aims to determine the influence of the intensity of watching TREASURE’s Youtube shows on imitation behavior among the Treasure Maker Community in Bandung. The research employs a quantitative approach with a survey method, grounded in Albert Bandura’s Social Learning Theory. The research sample was determined using the slovin formula with a 10% error tolerance, yielding 82 respondents who completed an online structured questionnaire using a likert scale. The data analysis technique used to test the hypothesis is simple linear regression analysis, processed with SPSS software. The results of the data analysis show a significance value of 0,000, which is smaller then the established significance threshold (0,000 < 0,05). This empirical evidence proves that Ha is accepted and H0 is rejected, indicating a significant influence of the intensity of watching TREASURE’s Youtube shows on the imitation behavior within the community. Based on the coefficient of determination test, the obtained R-Square value is 0,309. This indicates that the intensity of watching variable contributes 30,9% to the imitation behavior among the Bandung Treasure Maker Community, while the remaining 69,1% is influenced by other factors outside the scope of this study.
date: 2026-07-28
date_type: published
pages: 156
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Lu’lu Tsamrotul Fuadah, NIM.: 22107030109  (2026) PENGARUH INTENSITAS MENONTON TAYANGAN YOUTUBE TREASURE TERHADAP PERILAKU IMITASI PADA KOMUNITAS TREASURE MAKER BANDUNG.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/78218/1/22107030109_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/78218/2/22107030109_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf