relation: https://digilib.uin-suka.ac.id/id/eprint/78219/
title: STRATEGI KONTEN KREATIF DALAM MEMBANGUN BRAND IMAGE MELALUI MEDIA SOSIAL INSTAGRAM (STUDI PADA TIM KREATIF KELAS ONLINE PUBLIC SPEAKING @SENI.BICARA)
creator: Abd Warist, NIM.: 22107030074
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial
description: The growth of social media has made Instagram one of the key platforms  for building and maintaining brand image. However, challenges arise when a brand  experiences a period of inactivity, which leads to a decline in audience engagement  and brand image. This study aims to analyze the creative content strategies  implemented by the @Seni.Bicara creative team to rebuild their brand image  following a period of inactivity through Instagram. This study employs a qualitative  approach using the case study method. Data collection techniques included  interviews, observation, documentation, and expert triangulation. Data analysis  utilized the Miles, Huberman, and Saldaña model, which encompasses data  condensation, data presentation, and the drawing and verification of conclusions.  The research findings indicate that a creative content strategy begins with a  planning process based on a creative brief that outlines communication objectives,  the target audience, key messages, and visual concepts. The strategy is implemented  through the presentation of educational content, activity documentation, training  promotions, and edutainment content using various Instagram formats such as the  feed, carousel, and Reels. Consistency in visual identity, communication style, and  the delivery of educational messages has successfully rebuilt the audience’s  positive perception of @Seni.Bicara as a public speaking education platform. The  research findings also indicate that the success of rebuilding a brand image is  determined not only by the number of followers or the level of content virality but  also by the ability to build sustainable relationships with the audience through  consistent, relevant, and needs-based digital communication. Thus, the creative  content strategy implemented proved effective in reinforcing the brand image  following a period of inactivity.
date: 2026-07-28
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/78219/1/22107030074_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/78219/2/22107030074_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Abd Warist, NIM.: 22107030074  (2026) STRATEGI KONTEN KREATIF DALAM MEMBANGUN BRAND IMAGE MELALUI MEDIA SOSIAL INSTAGRAM (STUDI PADA TIM KREATIF KELAS ONLINE PUBLIC SPEAKING @SENI.BICARA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.