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bibo:abstract "The growth of social media has made Instagram one of the key platforms\r\nfor building and maintaining brand image. However, challenges arise when a brand\r\nexperiences a period of inactivity, which leads to a decline in audience engagement\r\nand brand image. This study aims to analyze the creative content strategies\r\nimplemented by the @Seni.Bicara creative team to rebuild their brand image\r\nfollowing a period of inactivity through Instagram. This study employs a qualitative\r\napproach using the case study method. Data collection techniques included\r\ninterviews, observation, documentation, and expert triangulation. Data analysis\r\nutilized the Miles, Huberman, and Saldaña model, which encompasses data\r\ncondensation, data presentation, and the drawing and verification of conclusions.\r\nThe research findings indicate that a creative content strategy begins with a\r\nplanning process based on a creative brief that outlines communication objectives,\r\nthe target audience, key messages, and visual concepts. The strategy is implemented\r\nthrough the presentation of educational content, activity documentation, training\r\npromotions, and edutainment content using various Instagram formats such as the\r\nfeed, carousel, and Reels. Consistency in visual identity, communication style, and\r\nthe delivery of educational messages has successfully rebuilt the audience’s\r\npositive perception of @Seni.Bicara as a public speaking education platform. The\r\nresearch findings also indicate that the success of rebuilding a brand image is\r\ndetermined not only by the number of followers or the level of content virality but\r\nalso by the ability to build sustainable relationships with the audience through\r\nconsistent, relevant, and needs-based digital communication. Thus, the creative\r\ncontent strategy implemented proved effective in reinforcing the brand image\r\nfollowing a period of inactivity."^^xsd:string;
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skos:prefLabel "302.231 Media Komunikasi, Media Massa, Media Sosial" .
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