eprintid: 78219
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/82/19
datestamp: 2026-10-20 01:18:45
lastmod: 2026-10-20 01:18:45
status_changed: 2026-10-20 01:18:45
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Abd Warist, NIM.: 22107030074
title: STRATEGI KONTEN KREATIF DALAM MEMBANGUN BRAND IMAGE MELALUI MEDIA SOSIAL INSTAGRAM (STUDI PADA TIM KREATIF KELAS ONLINE PUBLIC SPEAKING @SENI.BICARA)
ispublished: pub
subjects: 302.23
divisions: jur_ikom
full_text_status: restricted
keywords: Strategi Konten Kreatif, Brand Image, Media Sosial Instagram
note: Achmad Zuhri, M.I.Kom.
abstract: The growth of social media has made Instagram one of the key platforms
for building and maintaining brand image. However, challenges arise when a brand
experiences a period of inactivity, which leads to a decline in audience engagement
and brand image. This study aims to analyze the creative content strategies
implemented by the @Seni.Bicara creative team to rebuild their brand image
following a period of inactivity through Instagram. This study employs a qualitative
approach using the case study method. Data collection techniques included
interviews, observation, documentation, and expert triangulation. Data analysis
utilized the Miles, Huberman, and Saldaña model, which encompasses data
condensation, data presentation, and the drawing and verification of conclusions.
The research findings indicate that a creative content strategy begins with a
planning process based on a creative brief that outlines communication objectives,
the target audience, key messages, and visual concepts. The strategy is implemented
through the presentation of educational content, activity documentation, training
promotions, and edutainment content using various Instagram formats such as the
feed, carousel, and Reels. Consistency in visual identity, communication style, and
the delivery of educational messages has successfully rebuilt the audience’s
positive perception of @Seni.Bicara as a public speaking education platform. The
research findings also indicate that the success of rebuilding a brand image is
determined not only by the number of followers or the level of content virality but
also by the ability to build sustainable relationships with the audience through
consistent, relevant, and needs-based digital communication. Thus, the creative
content strategy implemented proved effective in reinforcing the brand image
following a period of inactivity.
date: 2026-07-28
date_type: published
pages: 146
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Abd Warist, NIM.: 22107030074  (2026) STRATEGI KONTEN KREATIF DALAM MEMBANGUN BRAND IMAGE MELALUI MEDIA SOSIAL INSTAGRAM (STUDI PADA TIM KREATIF KELAS ONLINE PUBLIC SPEAKING @SENI.BICARA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/78219/1/22107030074_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/78219/2/22107030074_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf