PENGARUH PENGETAHUAN ZAKAT DAN KEPERCAYAAN TERHADAP KEPUTUSAN BERZAKAT FITRAH GENERASI Z MELALUI BAZNAS DENGAN CITRA LEMBAGA SEBAGAI VARIABEL MEDIASINIM.: 22108010090Selvy Aulia PutriauthorThis study aims to analyze the influence of zakat knowledge and trust on Generation Z's decision to pay zakat fitrah through BAZNAS, with institutional image as a mediating variable. This study uses a quantitative explanatory research approach. The sample was taken using a purposive sampling method of 139 Generation Z respondents who were aware of BAZNAS and had paid zakat fitrah. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that: (1) zakat knowledge has a positive and significant effect on zakat decisions; (2) trust has a positive and significant effect on zakat decisions; (3) zakat knowledge has a positive and significant effect on institutional image; (4) trust has a positive and significant effect on institutional image; (5) institutional image has a positive and significant effect on zakat decisions; (6) institutional image significantly mediates the effect of zakat knowledge on zakat decisions; and (7) institutional image significantly mediates the effect of trust on zakat decisions.297.33 Badan Amil Zakat332 Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan2026-06-15UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS EKONOMI DAN BISNIS ISLAMThesis