TY  - THES
ID  - digilib7867
UR  - https://digilib.uin-suka.ac.id/id/eprint/7867/
A1  - LATIFA ZAHRA, NIM. 08730048
Y1  - 2012/09/06/
N2  - Gembira Loka Zoo?s located at Jalan Kebun Raya 2 Yogyakarta. Gembira
Loka Zoo it`s one of the famous tourism places in Yogyakarta. There are a lot of
floras and faunas which can be found and see. There are many attractive games
and performances which can be enjoy to family holiday. In 2010 Gembira Loka
Zoo?s having crisis. Becouse of the Eruption of Gunung Merapi, the number of
the visitors of Gembira Loka Zoo was decreasing. It?s happened after September
2010. From 136.206 visitors in September it?s decreasing until 19.967 visitors in
Nopember. But it?s increase in Desember 2010 and continue to rise until 2011.
This research is research about how public relations in Gembira Loka Zoo
to handle the crisis. The way, the strategy of public relations to increase the
number of the visitors to handle the crisis. The method of how to analyze this
research is using stages that proposed by Frank Jefkin. After that this reasearch
analyze the image of the coorporate. Whether the image of the coorporate has
returned or not. This reseach in using qualitative research, so interview is one of
the main way to collect information.
Although there are many way, publicity is the major step taken by public
relations of Gembira Loka Zoo to handle the crisis. This proved to be effective
because the number of visitors continues to increase from year to year and the
image of the cooporate is back.
KEYWORD: Public Relations, The way, the straregy of public relations
Gembira Loka Zoo to handle the crisis.


PB  - UIN SUNAN KALIJAGA
M1  - skripsi
TI  - MANAJEMEN KRISIS GEMBIRA LOKA ZOO
(Studi Deskriptif Kualitatif Peran Hubungan Masyarakat dalam
Mengembalikan Citra Perusahaan Pasca Erupsi Merapi 2010)

AV  - restricted
ER  -