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bibo:abstract "The rapid development of the esports industry in Indonesia has not been matched\r\nby an integrated tournament management system, where operations still rely on\r\nvarious separate platforms, leading to administrative inefficiency. This study aims\r\nto design a business model and a digital startup application system named \"ETourney\"\r\nas a mobile-based tournament management platform. The business design\r\nanalysis was conducted using the Business Model Canvas (BMC), Marketing Mix\r\n(7P), and Benchmarking approaches. Financial feasibility was evaluated through\r\na five-year projection including Break Even Point (BEP), Payback Period (PP), Net\r\nPresent Value (NPV), and Return on Investment (ROI). The result of this research\r\nis the design of the E-Tourney platform that facilitates tournament creation,\r\nregistration, bracket management, and centralized payment transactions. The\r\nmonetization model relies on Platform Fees, registration commissions, promotion\r\nservices, and sponsorships. The financial feasibility analysis using a Lean Startup\r\napproach shows positive results, achieving the Break Even Point (BEP) in the\r\nsecond year, an NPV of Rp21,089,003, an ROI reaching 151.30%, and a Payback\r\nPeriod (PP) of 4.31 years. It can be concluded that E-Tourney is an effective startup\r\ndesign for tournament management and is highly feasible to be developed as a\r\nsustainable digital business."^^xsd:string;
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