Institutional Repository UIN Sunan Kalijaga YogyakartaPENGEMBANGAN DESAIN VISUAL KEMASAN MIE DOKAR 250 GRAM DENGAN PENDEKATAN QUALITY FUNCTION DEPLOYMENT (STUDI KASUS PABRIK UMKM MIE DOKAR SRANDAKAN BANTUL)NIM.: 22106060041Yazid Nur AthalahauthorBusiness competition occurs in various industrial sectors, one of which is the food industry that thinks of an effective strategy in the form of attractive packaging because it plays an important role related to Packaged Commodities, selling points, and product images. The MSME factory of Mie Dokar has a 250 gram Dokar Noodle packaging currently which has a similar aspect of the visual design of the packaging with the visual design of the 250 gram Garuda Noodle packaging and has not fully met the food label regulations. This study aims to develop a visual design of 250 gram gig Noodle Packaging based on consumer needs using the Quality Function Deployment method while still using the reference provisions of food labels. Consumer votes were collected through open questionnaires to 50 potential consumers and continued with the distribution of closed questionnaires of interest and satisfaction to 53 respondents who were finally selected answers from 35 respondents according to research criteria. This study resulted in 14 visual design attributes of 250 gram noodles packaging after going through validity and reliability tests that represent visual elements in the form of logos, colors, typography, images, and layouts and continued with translation into 14 technical responses using house of quality. The results of the development of visual packaging design in the form of two new alternatives in accordance with the provisions of the food packaging label benchmarking process with the visual design of the current Dokar Noodle packaging and the visual design of the 250 gram Garuda Noodle packaging using a decision-making approach with the highest value on alternative 2 (0.999), outperforming Alternative 1 (0.892), Garuda noodles 250 grams (0.834), and the current 250 gram Dokar Noodle packaging (0.796).670 Teknik Industri2026-08-10UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS SAINS DAN TEKNOLOGIThesis

For work being deposited by its own author: In self-archiving this collection of files and associated bibliographic metadata, I grant Institutional Repository UIN Sunan Kalijaga Yogyakarta the right to store them and to make them permanently available publicly for free on-line. I declare that this material is my own intellectual property and I understand that Institutional Repository UIN Sunan Kalijaga Yogyakarta does not assume any responsibility if there is any breach of copyright in distributing these files or metadata. (All authors are urged to prominently assert their copyright on the title page of their work.)

For work being deposited by someone other than its author: I hereby declare that the collection of files and associated bibliographic metadata that I am archiving at Institutional Repository UIN Sunan Kalijaga Yogyakarta) is in the public domain. If this is not the case, I accept full responsibility for any breach of copyright that distributing these files or metadata may entail.

Clicking on the deposit button indicates your agreement to these terms.