eprintid: 78757
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/87/57
datestamp: 2026-10-21 02:27:39
lastmod: 2026-10-21 02:27:39
status_changed: 2026-10-21 02:27:39
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Yazid Nur Athalah, NIM.: 22106060041
title: PENGEMBANGAN DESAIN VISUAL KEMASAN MIE DOKAR 250 GRAM DENGAN PENDEKATAN QUALITY FUNCTION DEPLOYMENT (STUDI KASUS PABRIK UMKM MIE DOKAR SRANDAKAN BANTUL)
ispublished: pub
subjects: 670
divisions: jur_tind
full_text_status: restricted
keywords: Desain Visual Kemasan, Quality Function Deployment, House Of Quality, Elemen Visual, UMKM
note: Ir. Taufiq Aji, S.T., M.T., IPM.
abstract: Business competition occurs in various industrial sectors, one of which is the food industry that thinks of an effective strategy in the form of attractive packaging because it plays an important role related to Packaged Commodities, selling points, and product images. The MSME factory of Mie Dokar has a 250 gram Dokar Noodle packaging currently which has a similar aspect of the visual design of the packaging with the visual design of the 250 gram Garuda Noodle packaging and has not fully met the food label regulations. This study aims to develop a visual design of 250 gram gig Noodle Packaging based on consumer needs using the Quality Function Deployment method while still using the reference provisions of food labels. Consumer votes were collected through open questionnaires to 50 potential consumers and continued with the distribution of closed questionnaires of interest and satisfaction to 53 respondents who were finally selected answers from 35 respondents according to research criteria. This study resulted in 14 visual design attributes of 250 gram noodles packaging after going through validity and reliability tests that represent visual elements in the form of logos, colors, typography, images, and layouts and continued with translation into 14 technical responses using house of quality. The results of the development of visual packaging design in the form of two new alternatives in accordance with the provisions of the food packaging label benchmarking process with the visual design of the current Dokar Noodle packaging and the visual design of the 250 gram Garuda Noodle packaging using a decision-making approach with the highest value on alternative 2 (0.999), outperforming Alternative 1 (0.892), Garuda noodles 250 grams (0.834), and the current 250 gram Dokar Noodle packaging (0.796).
date: 2026-08-10
date_type: published
pages: 169
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS SAINS DAN TEKNOLOGI
thesis_type: skripsi
thesis_name: other
citation:   Yazid Nur Athalah, NIM.: 22106060041  (2026) PENGEMBANGAN DESAIN VISUAL KEMASAN MIE DOKAR 250 GRAM DENGAN PENDEKATAN QUALITY FUNCTION DEPLOYMENT (STUDI KASUS PABRIK UMKM MIE DOKAR SRANDAKAN BANTUL).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/78757/1/22106060041_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/78757/2/22106060041_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf