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bibo:abstract "The development of digital commerce through TikTok Shop has positioned\r\nproduct ranking algorithms as an important factor in determining sellers’ visibility\r\nand economic opportunities. However, the ranking mechanism, which combines\r\norganic ranking systems and paid promotion, raises concerns regarding\r\nalgorithmic transparency, equal access to consumers, and potential inequalities\r\namong sellers with different financial capacities. This study aims to analyze the\r\nfairness and transparency of organic and paid product ranking mechanisms on\r\nTikTok Shop from the perspectives of M. Umer Chapra’s socio-economic justice\r\nand Maqāṣid al-Sharī‘ah.\r\nThis study employs an empirical legal research method with a socio-legal\r\napproach and a descriptive-analytical design. Data were collected through\r\ninterviews, digital observations, and documentation involving TikTok Shop sellers\r\nand affiliate creators. The collected data were analyzed qualitatively using content\r\nanalysis techniques to identify patterns of experiences, perceptions, and practices\r\nrelated to algorithmic ranking mechanisms.\r\nThe findings indicate that paid promotion enables faster product exposure\r\nand wider reach, while organic ranking depends on content quality, user\r\nengagement, customer reviews, and product performance. However, the findings\r\nalso reveal that some sellers still have limited understanding of the algorithmic\r\nmechanisms that determine product ranking, which may create unequal access to\r\nvisibility and market opportunities. From M. Umer Chapra’s socio-economic\r\njustice perspective, a ranking system can be considered fair when it provides\r\nproportional opportunities for all sellers without making financial capacity the\r\ndominant factor in competition. From the perspective of Maqāṣid al-Sharī‘ah,\r\nalgorithmic mechanisms are acceptable when they promote public benefit\r\n(maṣlaḥah), protect the economic rights of all parties (ḥifẓ al-māl), and prevent\r\nharmful practices through transparency and fair competition.This study concludes\r\nthat algorithmic fairness in TikTok Shop requires a balance between business\r\nefficiency, information transparency, product quality, and the protection of smallscale\r\nentrepreneurs. Such balance is essential for developing a more equitable and\r\nsustainable digital commerce ecosystem."^^xsd:string;
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