%0 Thesis
%9 Skripsi
%A M. Tata Nashrirrahman, NIM.: 22105040040
%B FAKULTAS USHULUDIN DAN PEMIKIRAN ISLAM
%D 2026
%F digilib:79119
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Komodifikasi Agama, Mebanten, Puri Agung Karangasem, Pariwisata Budaya, Nilai Sakral
%P 112
%T KOMODIFIKASI PRAKTIK MEBANTEN DALAM PARIWISATA BUDAYA PADA LINGKUNGAN KELUARGA PURI AGUNG KARANGASEM, BALI
%U https://digilib.uin-suka.ac.id/id/eprint/79119/
%X Cultural tourism in Bali pushes traditional religious practices into the market  sphere. When the domestic area of Puri Agung Karangasem opened as a tourist destination,  the mebanten ritual faced tension between its internal religious function and the demands  of the tourism industry. This study aims to describe the practice of mebanten within the  family of Puri Agung Karangasem in the context of Balinese tourism and to analyze the  commodification process affecting that practice.  The study uses a qualitative approach with a field research design. The researcher  collected data through passive participatory observation, interviews with ten people  representing various segments, namely two core members of the Puri Agung Karangasem  family, one puri figure holding customary authority, two pemangku or ritual performers,  two women who make banten, one puri manager connected to tourism activities, one  cultural tour guide, and one local resident involved in ritual activities, along with  documentation. Data analysis followed the stages of data reduction, data display, and  verification and conclusion drawing, using Pattana Kitiarsa's theory of religious  commodification as the analytical framework.  The findings reveal two main points. First, mebanten is still performed under strict  customary structures and rules amid the presence of tourists. The puri manages visitor flow  and applies ethical regulations so that daily rituals continue without losing their authentic  form and religious meaning. Second, the commodification of mebanten operates as a  negotiation between sacred value and economic value, not as a dissolution of sacredness.  This process appears across four dimensions: spatial commodification through selective  curation, the commoditization of ritual objects at the surface commercial layer, customary  authority as a three-node control mechanism, and the consumption of religious experience  that transforms exchange value into spiritual use-value. The study concludes that religious  commodification does not always signal the decline of sacred value. Traditional institutions  hold the agency to open a surface layer for tourist consumption while preserving the  theological core of the ritual, allowing sacred and economic values to coexist through  management rooted in tradition.
%Z Abd. Aziz Faiz. M. Hum.