KOMODIFIKASI PRAKTIK MEBANTEN DALAM PARIWISATA BUDAYA PADA LINGKUNGAN KELUARGA PURI AGUNG KARANGASEM, BALINIM.: 22105040040M. Tata NashrirrahmanauthorCultural tourism in Bali pushes traditional religious practices into the market sphere. When the domestic area of Puri Agung Karangasem opened as a tourist destination, the mebanten ritual faced tension between its internal religious function and the demands of the tourism industry. This study aims to describe the practice of mebanten within the family of Puri Agung Karangasem in the context of Balinese tourism and to analyze the commodification process affecting that practice. The study uses a qualitative approach with a field research design. The researcher collected data through passive participatory observation, interviews with ten people representing various segments, namely two core members of the Puri Agung Karangasem family, one puri figure holding customary authority, two pemangku or ritual performers, two women who make banten, one puri manager connected to tourism activities, one cultural tour guide, and one local resident involved in ritual activities, along with documentation. Data analysis followed the stages of data reduction, data display, and verification and conclusion drawing, using Pattana Kitiarsa's theory of religious commodification as the analytical framework. The findings reveal two main points. First, mebanten is still performed under strict customary structures and rules amid the presence of tourists. The puri manages visitor flow and applies ethical regulations so that daily rituals continue without losing their authentic form and religious meaning. Second, the commodification of mebanten operates as a negotiation between sacred value and economic value, not as a dissolution of sacredness. This process appears across four dimensions: spatial commodification through selective curation, the commoditization of ritual objects at the surface commercial layer, customary authority as a three-node control mechanism, and the consumption of religious experience that transforms exchange value into spiritual use-value. The study concludes that religious commodification does not always signal the decline of sacred value. Traditional institutions hold the agency to open a surface layer for tourist consumption while preserving the theological core of the ritual, allowing sacred and economic values to coexist through management rooted in tradition.201.7 Agama - Sosial Budaya2026-08-03UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS USHULUDIN DAN PEMIKIRAN ISLAMThesis