%0 Thesis
%9 Skripsi
%A Hidayati Rahma Nurlaili, NIM.: 21101040049
%B FAKULTAS ADAB DAN ILMU BUDAYA
%D 2025
%F digilib:79352
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Paparan Konten, Minat Membaca, Generasi Z, Tiktok
%P 121
%T THE INFLUENCE OF BOOKTOK CONTENT ON GENERATION Z’S READING INTEREST (STUDY AMONG USERS AT THE UIN SUNAN KALIJAGA YOGYAKARTA LIBRARY)
%U https://digilib.uin-suka.ac.id/id/eprint/79352/
%X This study aims to determine whether there is an influence of booktok content exposure on the reading interest of Gen Z at the UIN Sunan Kalijaga Library in Yogyakarta. This study uses an inferential quantitative method using the theory of content exposure as an independent variable and reading interest as a dependent variable. Data collection techniques include observation and a questionnaire. that exposure to BookTok presents noteworthy implications worth considering. Content on TikTok has a positive influence on the reading interest of Generation Z at the UIN Sunan Kalijaga Yogyakarta Library. The analysis indicates that an increase in exposure to BookTok content on TikTok is associated with a rise in readers' interest in reading. The correlation coefficient of 0.642 suggests a moderately strong relationship between exposure to BookTok content and reading interest. Simple regression shows that variable X has a fairly strong influence on variable Y, and is able to explain about one-third (31.6%) of the variation in variable Y. However, other factors have not been included in the model and may influence variable Y. The hypothesis test based on the calculations yielded a result of 6.549. Therefore, H1 is accepted and H0 is rejected. Thus, it can be concluded that exposure to BookTok content influences reading interest.
%Z Dr. Siti Rohaya, S.Ag.., M.T.