eprintid: 79352
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/93/52
datestamp: 2026-10-26 01:45:25
lastmod: 2026-10-26 01:45:25
status_changed: 2026-10-26 01:45:25
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Hidayati Rahma Nurlaili, NIM.: 21101040049
title: THE INFLUENCE OF BOOKTOK CONTENT ON GENERATION Z’S READING INTEREST (STUDY AMONG USERS AT THE UIN SUNAN KALIJAGA YOGYAKARTA LIBRARY)
ispublished: pub
subjects: 028.9
divisions: jur_ipis1
full_text_status: restricted
keywords: Paparan Konten, Minat Membaca, Generasi Z, Tiktok
note: Dr. Siti Rohaya, S.Ag.., M.T.
abstract: This study aims to determine whether there is an influence of booktok content exposure on the reading interest of Gen Z at the UIN Sunan Kalijaga Library in Yogyakarta. This study uses an inferential quantitative method using the theory of content exposure as an independent variable and reading interest as a dependent variable. Data collection techniques include observation and a questionnaire. that exposure to BookTok presents noteworthy implications worth considering. Content on TikTok has a positive influence on the reading interest of Generation Z at the UIN Sunan Kalijaga Yogyakarta Library. The analysis indicates that an increase in exposure to BookTok content on TikTok is associated with a rise in readers' interest in reading. The correlation coefficient of 0.642 suggests a moderately strong relationship between exposure to BookTok content and reading interest. Simple regression shows that variable X has a fairly strong influence on variable Y, and is able to explain about one-third (31.6%) of the variation in variable Y. However, other factors have not been included in the model and may influence variable Y. The hypothesis test based on the calculations yielded a result of 6.549. Therefore, H1 is accepted and H0 is rejected. Thus, it can be concluded that exposure to BookTok content influences reading interest.
date: 2025-08-13
date_type: published
pages: 121
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ADAB DAN ILMU BUDAYA
thesis_type: skripsi
thesis_name: other
citation:   Hidayati Rahma Nurlaili, NIM.: 21101040049  (2025) THE INFLUENCE OF BOOKTOK CONTENT ON GENERATION Z’S READING INTEREST (STUDY AMONG USERS AT THE UIN SUNAN KALIJAGA YOGYAKARTA LIBRARY).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/79352/1/21101040049_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/79352/2/21101040049_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf