TY  - THES
N1  - Dr. Arif Budiman, S.S., M.A.
ID  - digilib79370
UR  - https://digilib.uin-suka.ac.id/id/eprint/79370/
A1  - Mugayatsyah Bahraen, NIM.: 21101050018
Y1  - 2025/08/14/
N2  - This research examines the linguistic landscape of cafes and restaurants
in Yogyakarta, focusing on the use of English in their signage to understand
how language functions as both an informational and a symbolic tool that
reflects social and cultural dynamics. Using a qualitative-descriptive approach,
this research collected data from 25 establishments across five different public
areas: universities, Islamic boarding schools, shopping centers, tourist areas,
and transportation areas. The findings indicate that all signs analyzed are
"bottom-up" signs created by private business owners, where the socio-cultural
context of the location heavily influences their function. In shopping centers
and transportation areas, signage tends to be more informational, providing
efficient clarity about the products. The findings indicate that all signs
analyzed are "bottom-up" signs created by private business owners, where the
socio-cultural context of the location heavily influences their function. In
shopping centers and transportation areas, signage tends to be more
informational, providing efficient clarity about the products. Conversely, in
university and tourist areas, naming highlights a stronger symbolic function,
using creative language to attract specific audiences and build a modern
identity. Meanwhile, in the Islamic boarding school area, naming tends to be
simpler and more neutral, reflecting cultural sensitivity and respect. This
research concludes that the use of English on signage is a deliberate and
strategic choice, not only for functional purposes but also to project an image
of modernity, cosmopolitanism, and brand power. This ultimately contributes
to a deeper understanding of how language shapes public spaces and cultural
identity in a constantly changing urban environment.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Lanskap Linguistik
KW  -  Bahasa Inggris
KW  -  Identitas Budaya
M1  - skripsi
TI  - LINGUISTIC LANDSCAPE OF CAFETERIAS AND RESTAURANTS IN
YOGYAKARTA: A STUDY OF INFORMATIONAL AND SYMBOLIC
FUNCTIONS
AV  - restricted
EP  - 100
ER  -