eprintid: 79419 rev_number: 10 eprint_status: archive userid: 12243 dir: disk0/00/07/94/19 datestamp: 2026-10-21 08:42:37 lastmod: 2026-10-21 08:42:37 status_changed: 2026-10-21 08:42:37 type: thesis metadata_visibility: show contact_email: muchti.nurhidaya@uin-suka.ac.id creators_name: M. Gabriel Fatahillah Munir, NIM.: 22108030101 title: PENGARUH LITERASI KEUANGAN SYARIAH, CITRA LEMBAGA NU, KEBERAGAMAN PRODUK KEUANGAN SYARIAH, DAN PROMOSI TERHADAP KEPUTUSAN ANGGOTA DALAM MENGGUNAKAN PRODUK SIMPANAN DAN PEMBIAYAAN PADA KSPPS KOPSIM NU BATANG ispublished: pub subjects: 658.15 divisions: jur_mks full_text_status: restricted keywords: Literasi Keuangan Syariah; citra lembaga; keberagaman produk; promosi note: Dr. Mukhamad Yazid Afandi, M.Ag. abstract: This study examines the effect of Islamic financial literacy, institutional image, product diversity, and promotion on member decisions at KSPPS Kopsim NU Batang. Using a quantitative approach with purposive sampling of 151 respondents, data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS version 4. The model explains 90.2 percent of the variance in member decisions (R-Square = 0.902). Islamic financial literacy showed no significant effect, while institutional image, product diversity, and promotion had significant positive effects, with product diversity being most dominant. Member decisions were more influenced by institutional factors than by financial literacy. date: 2026-08-10 date_type: published pages: 139 institution: UIN SUNAN KALIJAGA YOGYAKARTA department: FAKULTAS EKONOMI DAN BISNIS ISLAM thesis_type: skripsi thesis_name: other citation: M. Gabriel Fatahillah Munir, NIM.: 22108030101 (2026) PENGARUH LITERASI KEUANGAN SYARIAH, CITRA LEMBAGA NU, KEBERAGAMAN PRODUK KEUANGAN SYARIAH, DAN PROMOSI TERHADAP KEPUTUSAN ANGGOTA DALAM MENGGUNAKAN PRODUK SIMPANAN DAN PEMBIAYAAN PADA KSPPS KOPSIM NU BATANG. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA. document_url: https://digilib.uin-suka.ac.id/id/eprint/79419/1/22108030101_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf document_url: https://digilib.uin-suka.ac.id/id/eprint/79419/2/22108030101_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf