Institutional Repository UIN Sunan Kalijaga YogyakartaPENGARUH INTENSITAS MENGAKSES KONTEN DAKWAH LOG IN TERHADAP RELIGIUSITAS ANGGOTA HIMPUNAN MAHASISWA ISLAM YOGYAKARTANIM.: 22102010016Eriska Amalia PutriauthorThe rapid growth of digital da'wah in Indonesia has led an increasing number of university students to consume religious content via YouTube, one of the most popular being LOG IN, hosted by Habib Ja'far (Husein Ja'far Al Hadar), which has accumulated more than 270 million views by November 2025. This study examines the effect of the intensity of accessing LOG IN content on the religiosity of Islamic Student Association (HMI) Yogyakarta members, grounded in Bandura's (1986) Social Cognitive Theory and the Stimulus-Organism-Response (S-O-R) model, with religiosity operationalised through Glock and Stark's (1965) five dimensions: belief, religious practice, spiritual experience, religious knowledge, and moral consequences. The study employed an explanatory quantitative approach with purposive sampling of 100 HMI Yogyakarta members from a population of 4,000, calculated using Slovin's formula at a 10% margin of error. Data were collected through a Likert-scale questionnaire (11 items per variable) confirmed valid and reliable. Simple linear regression produced the equation Y = 22.406 + 0.538X, with a significance value of 0.000 and R² = 0.246, demonstrating that the intensity of accessing LOG IN content is positively and significantly correlated with the religiosity of HMI Yogyakarta members, accounting for 24.6% of the variance. These findings support the relevance of Social Cognitive Theory and the S-O-R model in the context of digital Islamic da'wah.297.6 Dakwah dan Penyiaran Islam2026-08-24UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS DAKWAH DAN KOMUNIKASIThesis

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