TY  - THES
N1  - Dr. Abdul Rozak, M.Pd.
ID  - digilib79501
UR  - https://digilib.uin-suka.ac.id/id/eprint/79501/
A1  - Eriska Amalia Putri, NIM.: 22102010016
Y1  - 2026/08/24/
N2  - The rapid growth of digital da'wah in Indonesia has led an increasing number of
university students to consume religious content via YouTube, one of the most popular
being LOG IN, hosted by Habib Ja'far (Husein Ja'far Al Hadar), which has accumulated
more than 270 million views by November 2025. This study examines the effect of the
intensity of accessing LOG IN content on the religiosity of Islamic Student Association
(HMI) Yogyakarta members, grounded in Bandura's (1986) Social Cognitive Theory
and the Stimulus-Organism-Response (S-O-R) model, with religiosity operationalised
through Glock and Stark's (1965) five dimensions: belief, religious practice, spiritual
experience, religious knowledge, and moral consequences. The study employed an
explanatory quantitative approach with purposive sampling of 100 HMI Yogyakarta
members from a population of 4,000, calculated using Slovin's formula at a 10% margin
of error. Data were collected through a Likert-scale questionnaire (11 items per
variable) confirmed valid and reliable. Simple linear regression produced the equation
Y = 22.406 + 0.538X, with a significance value of 0.000 and Rē = 0.246, demonstrating
that the intensity of accessing LOG IN content is positively and significantly correlated
with the religiosity of HMI Yogyakarta members, accounting for 24.6% of the variance.
These findings support the relevance of Social Cognitive Theory and the S-O-R model
in the context of digital Islamic da'wah.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Intensitas Media
KW  -  Dakwah Digital
KW  -  LOG IN
KW  -  Religiusitas
M1  - skripsi
TI  - PENGARUH INTENSITAS MENGAKSES KONTEN DAKWAH LOG IN TERHADAP RELIGIUSITAS ANGGOTA HIMPUNAN MAHASISWA ISLAM YOGYAKARTA
AV  - restricted
EP  - 137
ER  -