Institutional Repository UIN Sunan Kalijaga YogyakartaANALISIS KINESIK USTADZ ABDUL SOMAD PADA KANAL YOUTUBE USTADZ ABDUL SOMAD OFFICIALNIM.: 22102010018Reza Fahrurrozi BatubaraauthorThis study examines the kinesic communication of Ustadz Abdul Somad on the YouTube channel Ustadz Abdul Somad Official. The background of this study is grounded in the importance of nonverbal communication in supporting the effectiveness of da’wah (Islamic preaching) message delivery on audiovisual media, where the audience does not only receive the message through verbal speech, but also through facial expressions, hand gestures, eye contact, and other forms of body language. The research question is how the kinesics displayed by Ustadz Abdul Somad on the YouTube channel Ustadz Abdul Somad Official. This study aims to identify the kinesic movements displayed by Ustadz Abdul Somad while delivering da’wah messages. This study employs a descriptive qualitative approach with data sourced from two sermon videos, namely “Kita Kembali Ke Tanah Maka Janganlah Sombong” and “Hijrah Menuju Pribadi Yang Lebih Baik dengan Iman, Ilmu dan Amal.” Data were collected through media observation and documentation, then analyzed using the classification of nonverbal behavior (The Repertoire of Nonverbal Behavior) developed by Paul Ekman and Wallace V. Friesen, namely emblems, illustrators, affect displays, regulators, and adaptors. The results show that Ustadz Abdul Somad displays all five categories of kinesics with different forms and functions, namely as emphasis, illustration, emotional expression, interaction regulation, and self-adaptation. This kinesic communication functions to reinforce verbal messages and enhance the effectiveness of da’wah message delivery on YouTube media.302.231 Media Komunikasi, Media Massa, Media Sosial2026-08-24UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS DAKWAH DAN KOMUNIKASIThesis

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