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bibo:abstract "This study examines the kinesic communication of Ustadz Abdul Somad on the\r\nYouTube channel Ustadz Abdul Somad Official. The background of this study is\r\ngrounded in the importance of nonverbal communication in supporting the\r\neffectiveness of da’wah (Islamic preaching) message delivery on audiovisual\r\nmedia, where the audience does not only receive the message through verbal speech,\r\nbut also through facial expressions, hand gestures, eye contact, and other forms of\r\nbody language. The research question is how the kinesics displayed by Ustadz\r\nAbdul Somad on the YouTube channel Ustadz Abdul Somad Official. This study\r\naims to identify the kinesic movements displayed by Ustadz Abdul Somad while\r\ndelivering da’wah messages. This study employs a descriptive qualitative approach\r\nwith data sourced from two sermon videos, namely “Kita Kembali Ke Tanah Maka\r\nJanganlah Sombong” and “Hijrah Menuju Pribadi Yang Lebih Baik dengan Iman,\r\nIlmu dan Amal.” Data were collected through media observation and\r\ndocumentation, then analyzed using the classification of nonverbal behavior (The\r\nRepertoire of Nonverbal Behavior) developed by Paul Ekman and Wallace V.\r\nFriesen, namely emblems, illustrators, affect displays, regulators, and adaptors. The\r\nresults show that Ustadz Abdul Somad displays all five categories of kinesics with\r\ndifferent forms and functions, namely as emphasis, illustration, emotional\r\nexpression, interaction regulation, and self-adaptation. This kinesic communication\r\nfunctions to reinforce verbal messages and enhance the effectiveness of da’wah\r\nmessage delivery on YouTube media."^^xsd:string;
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skos:prefLabel "302.231 Media Komunikasi, Media Massa, Media Sosial" .
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