<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "INSTITUTIONAL BRANDING PONDOK PESANTREN KRAPYAK YAYASAN ALI MAKSUM DI INSTAGRAM @YAYASANALIMAKSUMDALAMMENINGKATKAN KETERTARIKAN SANTRI BARU"^^ . "This study analyzes the branding strategy of Pondok Pesantren Krapyak\r\nYayasan Ali Maksum through the Instagram account @yayasanalimaksum in\r\nincreasing the interest of prospective new students (santri). In the digital era, the\r\nimage of Islamic educational institutions is not only built through traditional\r\nreputation, but is also complemented by their presence and interaction on social\r\nmedia. This study aims to reveal in depth the process of image formation using a\r\ndescriptive qualitative approach. Data were collected through observation and\r\ndocumentation of the account's content during the period of January 2016–February\r\n2026, which were then analyzed using the interactive model of Miles and\r\nHuberman. Erving Goffman's Dramaturgy theory was used to examine the\r\nimpression management carried out on the front stage and back stage of the\r\ninstitution. The results show that branding was carried out through stages of activity\r\ncuration, content packaging, caption writing, visual identity establishment, and\r\nconsistency of publication. Impression management (self-presentation) was\r\nrealized through captions that were informative, educational, persuasive, and\r\nreligiously nuanced. This social media activity proved to play an important role as\r\na medium for introduction and the formation of prospective students' initial\r\nperceptions, although it was not the sole determining factor in their enrollment\r\ndecision."^^ . "2026-08-24" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 22102010020"^^ . "Alya Louishandra"^^ . "NIM.: 22102010020 Alya Louishandra"^^ . . . . . . "INSTITUTIONAL BRANDING PONDOK PESANTREN KRAPYAK YAYASAN ALI MAKSUM DI INSTAGRAM @YAYASANALIMAKSUMDALAMMENINGKATKAN KETERTARIKAN SANTRI BARU (Text)"^^ . . . . . "22102010020_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "INSTITUTIONAL BRANDING PONDOK PESANTREN KRAPYAK YAYASAN ALI MAKSUM DI INSTAGRAM @YAYASANALIMAKSUMDALAMMENINGKATKAN KETERTARIKAN SANTRI BARU (Text)"^^ . . . . "HTML Summary of #79503 \n\nINSTITUTIONAL BRANDING PONDOK PESANTREN KRAPYAK YAYASAN ALI MAKSUM DI INSTAGRAM @YAYASANALIMAKSUMDALAMMENINGKATKAN KETERTARIKAN SANTRI BARU\n\n" . "text/html" . . . "302.231 Media Komunikasi, Media Massa, Media Sosial" . .