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rdfs:label "PERSONAL BRANDING RAYMOND CHIN DI PODCAST YOUTUBE PADA SEGMEN ESCAPE CONTENT (Text)"^^xsd:string .
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bibo:abstract "Digital media, particularly YouTube, has become an important space for\r\ncontent creators to build personal branding, including when they venture into\r\nthemes outside their main area of expertise. This phenomenon is evident in\r\nRaymond Chin, a creator with a non-religious background, who in the\r\n\"Escape Content\" segment positions himself as a learner in issues of religion\r\nand diversity. This pattern differs from previous studies on personal\r\nbranding, which generally focus on da'wah (Islamic preaching) figures who\r\ninstead move toward the popular sphere. This study aims to analyze the\r\nconstruction of Raymond Chin's personal branding in the episode \"AGAMA\r\nTERBAIK DI INDONESIA?!\" (\"THE BEST RELIGION IN INDONESIA?!\"),\r\nwhich features three guests: Felix Siauw, Bintang Emon, and Veren Ornela.\r\nThe study employs a qualitative descriptive approach with Roland Barthes's\r\nsemiotic analysis at the levels of denotation, connotation, and myth, which is\r\nthen linked to six elements of Peter Montoya's personal branding, namely\r\nspecialization, personality, distinctiveness, credibility, consistency, and\r\nvalue. The results show that Raymond Chin's personal branding in this\r\nsegment is primarily constructed through an honest and reflective\r\npersonality, as well as credibility built from an openness to acknowledging\r\nthe limits of his knowledge. Both elements are supported by consistency of\r\nattitude across topics and specialization as a discussion facilitator, while the\r\nelements of distinctiveness and value are only identified at an early stage.\r\nThis study concludes that a creator's credibility does not always need to be\r\nbuilt through claims of authority, but can instead be built through honesty\r\nand openness. The dominant personal branding element also depends on the\r\ncontent's context and the direction of the creator's communication shift."^^xsd:string;
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dct:date "2026-08-26";
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skos:prefLabel "302.231 Media Komunikasi, Media Massa, Media Sosial" .
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dc:title "HTML Summary of #79504 \n\nPERSONAL BRANDING RAYMOND CHIN DI PODCAST YOUTUBE PADA SEGMEN ESCAPE CONTENT\n\n";
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foaf:name "UIN SUNAN KALIJAGA YOGYAKARTA"^^xsd:string;
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foaf:name "FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA"^^xsd:string;
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foaf:familyName "Kamila Ramadhani"^^xsd:string;
foaf:givenName "NIM.: 22102010025"^^xsd:string;
foaf:name "NIM.: 22102010025 Kamila Ramadhani"^^xsd:string;
rdf:type foaf:Person .