<mets:mets OBJID="eprint_79516" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-10-26T18:56:19Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Institutional Repository UIN Sunan Kalijaga Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_79516_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>RETORIKA DAKWAH JOJO ALI YUSUF PADA PODCAST GRIND BOYS RAMADHAN</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">NIM.: 22102010038</mods:namePart><mods:namePart type="family">Fadhilah Hafizh Nugroho</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini mengkaji retorika dakwah Jojo Ali Yusuf dalam podcast Grind Boys Ramadhan di kanal YouTube Gofar Hilman, yang menarik karena mengangkat pengalaman personal sebagai narasi utama dakwahnya. Menggunakan metode kualitatif dengan analisis konten, penelitian ini mengambil dua video dengan penonton dan komentar terbanyak periode 1–31 Maret 2025 sebagai objek. Data dianalisis dengan pendekatan semiotika Ferdinand de Saussure (signifier dan signified), dikaitkan dengan retorika Aristoteles (ethos, pathos, logos) dan konsep retorika dakwah (khitobah, balaghah, wasatiyyah). Hasil penelitian menunjukkan Jojo Ali Yusuf membangun ethos melalui khitobah dengan menyandarkan argumen pada Al-Qur'an dan sunah tanpa kesan menggurui, pathos melalui wasatiyyah berupa narasi humanis yang emosional, serta logos melalui balaghah berupa penyederhanaan hukum fikih menjadi argumen masuk akal. Sinergi ketiganya membuat dakwahnya diterima mendalam oleh audiens sekaligus mendefinisikan ulang dakwah sebagai aktivitas yang solutif, moderat, dan relevan dengan kehidupan sehari-hari.&#13;
Kata kunci: Ferdinand De Saussure; Jojo Ali Yusuf; Podcast; Retorika Aristoteles; Retorika Dakwah; Semiotika.</mods:abstract><mods:classification authority="lcc">297.6 Dakwah dan Penyiaran Islam</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-08-03</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS DAKWAH DAN KOMUNIKASI</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_79516"><mets:rightsMD ID="rights_eprint_79516_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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