{
      "department": "FAKULTAS EKONOMI DAN BISNIS ISLAM",
      "subjects": [
        332.178
      ],
      "eprintid": 79534,
      "thesis_type": "skripsi",
      "date": "2026-08-19",
      "userid": 12460,
      "documents": [
          {
            "language": "id",
            "placement": 1,
            "eprintid": 79534,
            "files": [
                {
                  "hash_type": "MD5",
                  "mtime": "2026-10-26 07:25:56",
                  "datasetid": "document",
                  "fileid": 1892577,
                  "objectid": 1087498,
                  "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/file\/1892577",
                  "mime_type": "application\/pdf",
                  "hash": "d374e587e466351e1d3e334ca8112786",
                  "filesize": 8669572,
                  "filename": "22108010039_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"
                }
            ],
            "content": "published",
            "rev_number": 3,
            "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/document\/1087498",
            "main": "22108010039_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf",
            "mime_type": "application\/pdf",
            "docid": 1087498,
            "format": "text",
            "security": "public",
            "pos": 1,
            "formatdesc": "ANALISIS STRATEGI PERSAINGAN E-WALLET PADA GENERASI Z DI DAERAH ISTIMEWA YOGYAKARTA DENGAN GAME THEORY (STUDI KASUS GOPAY DAN SHOPEEPAY)"
          },
          {
            "language": "id",
            "placement": 2,
            "eprintid": 79534,
            "files": [
                {
                  "hash_type": "MD5",
                  "mtime": "2026-10-26 07:25:58",
                  "datasetid": "document",
                  "fileid": 1892580,
                  "objectid": 1087499,
                  "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/file\/1892580",
                  "mime_type": "application\/pdf",
                  "hash": "0295c10e7c820b40ff29033121844160",
                  "filesize": 10167607,
                  "filename": "22108010039_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf"
                }
            ],
            "content": "published",
            "rev_number": 3,
            "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/document\/1087499",
            "main": "22108010039_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf",
            "mime_type": "application\/pdf",
            "docid": 1087499,
            "format": "text",
            "security": "validuser",
            "pos": 2,
            "formatdesc": "ANALISIS STRATEGI PERSAINGAN E-WALLET PADA GENERASI Z DI DAERAH ISTIMEWA YOGYAKARTA DENGAN GAME THEORY (STUDI KASUS GOPAY DAN SHOPEEPAY)"
          }
      ],
      "rev_number": 10,
      "creators": [
        {
          "name": {
            "lineage": null,
            "given": "NIM.: 22108010039",
            "honourific": null,
            "family": "Muhammad Ilham Nur Hafidz"
          }
        }
      ],
      "dir": "disk0\/00\/07\/95\/34",
      "keywords": "E-Wallet, Game Theory, Generasi Z, GoPay, ShopeePay",
      "lastmod": "2026-10-28 04:32:56",
      "ispublished": "pub",
      "metadata_visibility": "show",
      "date_type": "published",
      "eprint_status": "archive",
      "status_changed": "2026-10-28 04:32:56",
      "datestamp": "2026-10-28 04:32:56",
      "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/eprint\/79534",
      "thesis_name": "other",
      "note": "Anggari Marya Kresnowati, SE., ME.",
      "full_text_status": "restricted",
      "contact_email": "muh.khabib@uin-suka.ac.id",
      "divisions": [
        "jur_es"
      ],
      "abstract": "This study aims to determine the optimal marketing strategies of GoPay and ShopeePay using Game Theory to increase consumer interest among Generation Z in the Special Region of Yogyakarta. A quantitative survey was conducted involving 100 respondents. Data were analyzed using a payoff matrix, pure strategy, mixed strategy, and linear programming. The results show that the pure strategy did not produce a saddle point. GoPay's optimal strategies are Price and Service with equal probabilities of 0.50, while ShopeePay's optimal strategies are Promotion (0.9091) and Security (0.0909). The game value of -12 indicates ShopeePay's competitive advantage.",
      "type": "thesis",
      "title": "ANALISIS STRATEGI PERSAINGAN E-WALLET PADA GENERASI Z DI DAERAH ISTIMEWA YOGYAKARTA DENGAN GAME THEORY (STUDI KASUS GOPAY DAN SHOPEEPAY)",
      "institution": "UIN SUNAN KALIJAGA YOGYAKARTA",
      "pages": 111
    }