{
      "department": "FAKULTAS EKONOMI DAN BISNIS ISLAM",
      "subjects": [
        332.178
      ],
      "eprintid": 79547,
      "thesis_type": "skripsi",
      "date": "2026-08-18",
      "userid": 12460,
      "documents": [
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            "placement": 1,
            "eprintid": 79547,
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            ],
            "content": "published",
            "rev_number": 3,
            "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/document\/1087536",
            "main": "22108020019_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf",
            "mime_type": "application\/pdf",
            "docid": 1087536,
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            "security": "public",
            "pos": 1,
            "formatdesc": "PENGARUH DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN BYOND by BSI MELALUI BRAND IMAGE SEBAGAI VARIABEL MEDIASI"
          },
          {
            "language": "id",
            "placement": 2,
            "eprintid": 79547,
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                  "filename": "22108020019_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf"
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            ],
            "content": "published",
            "rev_number": 3,
            "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/document\/1087537",
            "main": "22108020019_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf",
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            "docid": 1087537,
            "format": "text",
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            "pos": 2,
            "formatdesc": "PENGARUH DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN BYOND by BSI MELALUI BRAND IMAGE SEBAGAI VARIABEL MEDIASI"
          }
      ],
      "rev_number": 10,
      "creators": [
        {
          "name": {
            "lineage": null,
            "given": "NIM.: 22108020019",
            "honourific": null,
            "family": "Alfina Putri"
          }
        }
      ],
      "dir": "disk0\/00\/07\/95\/47",
      "keywords": "Digital Marketing, Electronic Word Of Mouth (E-WOM), Brand Image, Keputusan Nasabah, BYOND By BSI",
      "lastmod": "2026-10-28 07:50:00",
      "ispublished": "pub",
      "metadata_visibility": "show",
      "date_type": "published",
      "eprint_status": "archive",
      "status_changed": "2026-10-28 07:50:00",
      "datestamp": "2026-10-28 07:50:00",
      "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/eprint\/79547",
      "thesis_name": "other",
      "note": "Jauhar Faradis, S.H.I., M.A.",
      "full_text_status": "restricted",
      "contact_email": "muh.khabib@uin-suka.ac.id",
      "divisions": [
        "jur_ps"
      ],
      "abstract": "This study aims to analyze the influence of digital marketing and electronic word of mouth (e-WOM) on customer decisions to use BYOND by BSI, with brand image as a mediating variable. This study used a quantitative approach with a purposive sampling technique on 140 BYOND by BSI users residing in the Special Region of Yogyakarta (DIY). Data were analyzed using PLS-SEM with the assistance of SmartPLS 4. The results showed that digital marketing had no significant effect on customer decisions, while electronic word of mouth (e-WOM) and brand image had a positive and significant effect. Furthermore, digital marketing and electronic word of mouth (e-WOM) had a positive effect on brand image. Brand image was shown to mediate the influence of digital marketing on customer decisions, but not the influence of electronic word of mouth (e-WOM) on customer decisions to use BYOND by BSI.",
      "type": "thesis",
      "title": "PENGARUH DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN BYOND by BSI MELALUI BRAND IMAGE SEBAGAI VARIABEL MEDIASI",
      "institution": "UIN SUNAN KALIJAGA YOGYAKARTA",
      "pages": 169
    }