%A NIM.: 22107030077 Rafi’ Khairani Sanabil
%O Latifa Zahra, M.A.
%T MANAJEMEN REPUTASI KANTOR PERWAKILAN BANK INDONESIA DAERAH ISTIMEWA YOGYAKARTA DALAM MENGHADAPI PENYALAHGUNAAN DAN MISINFORMASI SISTEM PEMBAYARAN QUICK RESPONSE CODE INDONESIAN STANDARD (QRIS) UNTUK MENJAGA KEPERCAYAAN PUBLIK
%X The misuse and misinformation of the Quick Response Code Indonesian Standard (QRIS) pose challenges to maintaining institutional reputation and public trust. This study aims to analyze the reputation management of Kantor Perwakilan Bank Indonesia Daerah Istimewa Yogyakarta (KPw BI DIY) in addressing QRIS misuse and misinformation to maintain public trust. The study employs Warta’s (2017) reputation management theory, comprising planning, organizing, implementation, and evaluation. A descriptive qualitative method was used, with data collected through interviews, observations, and documentation, supported by source and expert triangulation. The findings show that KPw BI DIY has implemented reputation management through communication, education, coordination, and stakeholder engagement. However, a more human-centered communication approach and clearer evaluation indicators are needed to support continuous improvement in maintaining public trust.
%K Manajemen Reputasi, Penyalahgunaan QRIS, Misinformasi, Menjaga Kepercayaan Publik, Pemangku Kepentingan
%D 2026
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib79569