{
      "department": "FAKULTAS ILMU SOSIAL DAN HUMANIORA",
      "subjects": [
        658.802
      ],
      "eprintid": 79571,
      "thesis_type": "skripsi",
      "date": "2026-08-13",
      "userid": 12460,
      "documents": [
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            "language": "id",
            "placement": 1,
            "eprintid": 79571,
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                  "filename": "22107030118_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"
                }
            ],
            "content": "published",
            "rev_number": 3,
            "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/document\/1087585",
            "main": "22107030118_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf",
            "mime_type": "application\/pdf",
            "docid": 1087585,
            "format": "text",
            "security": "public",
            "pos": 1,
            "formatdesc": "KOMUNIKASI PEMASARAN DALAM MEMBANGUN KEPERCAYAAN KONSUMEN PADA WARUNG MADURA DI YOGYAKARTA"
          },
          {
            "language": "id",
            "placement": 2,
            "eprintid": 79571,
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                  "datasetid": "document",
                  "fileid": 1893089,
                  "objectid": 1087586,
                  "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/file\/1893089",
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                  "filename": "22107030118_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf"
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            ],
            "content": "published",
            "rev_number": 3,
            "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/document\/1087586",
            "main": "22107030118_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf",
            "mime_type": "application\/pdf",
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            "pos": 2,
            "formatdesc": "KOMUNIKASI PEMASARAN DALAM MEMBANGUN KEPERCAYAAN KONSUMEN PADA WARUNG MADURA DI YOGYAKARTA"
          }
      ],
      "rev_number": 10,
      "creators": [
        {
          "name": {
            "lineage": null,
            "given": "NIM.: 22107030118",
            "honourific": null,
            "family": "Irda Febriyanti"
          }
        }
      ],
      "dir": "disk0\/00\/07\/95\/71",
      "keywords": "Komunikasi Pemasaran, Perilaku Konsumen, Kepercayaan\r\nKonsumen",
      "lastmod": "2026-10-29 02:49:51",
      "ispublished": "pub",
      "metadata_visibility": "show",
      "date_type": "published",
      "eprint_status": "archive",
      "status_changed": "2026-10-29 02:49:51",
      "datestamp": "2026-10-29 02:49:51",
      "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/eprint\/79571",
      "thesis_name": "other",
      "note": "Dr. Mokhamad Mahfud, S.Sos.I. M.Si.",
      "full_text_status": "restricted",
      "contact_email": "muh.khabib@uin-suka.ac.id",
      "divisions": [
        "jur_ikom"
      ],
      "abstract": "Madura Warungs are traditional retail businesses that have managed to survive amid\r\ncompetition from modern convenience stores. Their sustainability is supported not\r\nonly by product availability and pricing but also by marketing communication in\r\nbuilding consumer trust. This study aims to identify and analyze marketing\r\ncommunication in building consumer trust in Madura Warungs in Yogyakarta City.\r\nThis research employed a descriptive qualitative approach. Data were collected\r\nthrough interviews, observations, and documentation. The research informants\r\nconsisted of three Madura Warung owners and consumers, selected using purposive\r\nsampling. Data validity was ensured through technique triangulation and expert\r\ntriangulation. Data were analyzed through data reduction, data presentation, and\r\nconclusion drawing. The findings indicate that marketing communication at Madura\r\nWarungs is implemented through the marketing mix, consisting of Product, Price,\r\nPlace, and Promotion. In terms of Product, consumer trust is built through product\r\nvariety, ease of obtaining daily necessities, and transparency regarding product\r\nconditions. In terms of Price, trust is developed through transparent pricing and\r\nproviding product alternatives according to consumers' purchasing abilities. In\r\nterms of Place, accessible locations and 24-hour operating hours provide\r\nconvenience for consumers. Meanwhile, Promotion is primarily carried out through\r\nservice, direct interaction, social relationships, and word of mouth rather than active\r\nuse of social media. Overall, consumer trust is built through positive experiences,\r\ntransparent information, good service, accessibility, and consistency in meeting\r\nconsumer needs. These experiences encourage repeat purchases and\r\nrecommendations to others.",
      "type": "thesis",
      "title": "KOMUNIKASI PEMASARAN DALAM MEMBANGUN KEPERCAYAAN KONSUMEN PADA WARUNG MADURA DI YOGYAKARTA",
      "institution": "UIN SUNAN KALIJAGA YOGYAKARTA",
      "pages": 118
    }