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bibo:abstract "Competition among educational institutions requires schools not only to rely\r\non promotional activities but also to create value innovations relevant to the needs\r\nof students and society. One of the innovations developed by SMA Plus Al-Azhar\r\nJember is Green Automotive Services, which integrates practical skills,\r\noccupational safety, environmental awareness, Islamic work ethics, and social\r\nservices. This study aims to analyze the implementation and contribution of the Blue\r\nOcean Strategy and identify the key factors contributing to its success in enhancing\r\nthe brand image of SMA Plus Al-Azhar Jember.\r\nThis study employed a qualitative approach with a case study design. Data\r\nwere collected through passive participant observation, semi-structured interviews,\r\nand documentation. The research informants included the principal; vice principals\r\nfor curriculum, student affairs, public relations, and facilities and infrastructure;\r\nthe heads of the laboratory and library; teachers and administrative staff; and\r\nstudents. The data were analyzed through data organization, comprehensive data\r\nreading, coding, theme and pattern development, and the presentation and\r\ninterpretation of the findings. Data credibility was strengthened through source and\r\nmethod triangulation, member checking, and the provision of rich and detailed\r\ndescriptions.\r\nThe findings indicate that: (1) the implementation of the Blue Ocean Strategy\r\nwas realized through value innovation and program differentiation that integrated\r\nacademic, Islamic, technological, creative, and student skills development\r\ndimensions; (2) the Blue Ocean Strategy contributed to enhancing the school’s\r\nbrand image through flagship programs, religious culture, character development,\r\npublic communication, consistent educational services, and the direct experiences\r\nof students, parents, and the community; and (3) the key factor in the success of the\r\nBlue Ocean Strategy was the strategic synergy of the school ecosystem,\r\nencompassing the principal’s visionary and innovative leadership, the commitment\r\nof teachers and administrative staff, the availability of distinctive flagship\r\nprograms, support from facilities and information technology, and stakeholder\r\ninvolvement. These five elements mutually reinforced one another, ensuring that\r\nthe school’s brand image was built not only through promotion but also through\r\nleadership, tangible programs, service consistency, student experiences, and public\r\ntrust."^^xsd:string;
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dc:title "HTML Summary of #79600 \n\nBLUE OCEAN STRATEGIC DALAM MENINGKATKAN BRANDING IMAGE LEMBAGA PENDIDIKAN DI SMA PLUS AL-AZHAR JEMBER\n\n";
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