Institutional Repository UIN Sunan Kalijaga YogyakartaSTRATEGI PEMASARAN PADA MI ISLAMIYAH BULAKLO KECAMATAN BALEN KABUPATEN BOJONEGORONIM.: 19104090081Muhammad In’am Sa’id UbaydillahauthorCompetition between educational institutions requires madrasah to implement appropriate marketing strategies in order to increase public interest and maintain its existence. MI Islamiyah Bulaklo, Balen District, Bojonegoro Regency as one of the private madrasahs also faces these challenges so that an effective marketing strategy is needed. This study aims to describe the marketing strategy implemented in MI Islamiyah Bulaklo and analyze the supporting factors and inhibiting factors in its implementation. The study used a qualitative approach with descriptive type of research. The Data were obtained through interviews, observations, and documentation of the principal and teachers, then analyzed using Miles and Huberman models that include data condensation, data presentation, and conclusion, while the validity of the data was tested through triangulation of sources and techniques. The results showed that the marketing strategy has been implemented through the marketing mix (marketing mix 7P). In detail, the Product is realized through the tahfidz Juz 30 flagship program, memorization of nazam Aqidatul Layman and Alala, and A Love-Based Curriculum; Price in the form of tuition policy and free registration fee; Place utilizing strategic locations on village roadsides and near mosques; Promotion is done through brochures, banners, door-to-door, word-of-mouth, and limited social media; People involves teachers and; Process in the form of simple and friendly PPDB procedures; as well as Physical Evidence in the form of clean buildings, TV-conditioned classrooms, and religious environments. Supporting factors include the support of all madrasah residents, excellent programs, and public trust, while inhibiting factors include competition between educational institutions, limited promotional budgets, and not optimal utilization of digital media. The marketing strategy at MI Islamiyah Bulaklo has been running well, but it still requires strengthening digital-based promotional innovations to be able to increase competitiveness and the number of learners sustainably.371.2 Pendidikan - Manajemen2026-08-14UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS ILMU TARBIYAH DAN KEGURUANThesis

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