Institutional Repository UIN Sunan Kalijaga YogyakartaNORMALISASI SUBORDINASI ISTRI DI TIKTOK: ANALISIS ISI KONTEN “RP.10.000,- DI TANGAN ISTRI YANG TEPAT”NIM.: 22103050061NabilahauthorMarriage in Islam is a firm covenant (mītsaqan ghalīzhan) that is ideally built upon partnership and mutuality. However, the development of digital technology has given rise to a contemporary phenomenon on the TikTok platform in the form of a content trend titled "10.000 di tangan istri yg tepat". At first glance, this content highlights the values of gratitude and women's domestik dexterity; on the other hand, it harbors a paradox that normalizes economic disparity and obscures the husband’s responsibility to provide financial support (nafkah). This study examines the forms and representations of wives' subordination emerging from this content, as well as how its normalization process potentially blurs the understanding of the concept of financial support in Islamic Family Law. This study is a library research using a qualitative approach through the content analysis method. Data were obtained from 81 video units on the TikTok platform uploaded between 2024 and early 2026, selected through purposive sampling based on the highest engagement rate. The research approach used is meaning-oriented. The theoretical framework of this study is based on Michel Foucault's Theory of Normalization, Pierre Bourdieu's Theory of Subordination, and the normatif-ethical framework of Faqihuddin Abdul Kodir’s Qira'ah Mubādalah Theory. Data analysis was conducted systematically referring to Klaus Krippendorff's model, which includes the stages of unitizing, sampling, recording/coding, reducing data, abductively inferring, to narrating. The results show that the subordination of the wife is subtly represented through the mechanism of simbolic violence, in which the audience's focus is shifted from economic-material inequality to the realm of emotional or spiritual satisfaction. This normalization process operates through Foucault’s three instruments of disciplinary power (knowledge power, surveillance, and examination), which construct artificial moral standards, prompting some female audiences to voluntarily self-judge if they fail to practice extreme frugality. From the perspective of Islamic Family Law through Qirā'ah Mubādalah, this content impacts the extreme shrinkage of the husband's financial obligations below the line of propriety (ma'rūf) and the unilateral expansion of the wife's domestik workload, which contradicts the principle of mutuality in Law No. 1 of 1974 as well as Articles 79 and 81 of the Compilation of Islamic Law (KHI). Nonetheless, this study finds that this patriarchal normalization does not operate entirely without opposition due to a massive resistance movement from the majority of the data. This resistance manifests through parodies of absurd menus and socio-economic critiques as a form of digital publik counter-lawsuit to restore the true nature of decent financial responsibility to the head of the family346.01 Hukum Keluarga - Hukum Pernikahan2026-07-02UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS SYARIAH DAN HUKUMThesis

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