ANALISIS RESEPSI GENERASI Z TERHADAP FENOMENA SANDWICH GENERATION DALAM FILM HOME SWEET LOANNIM.: 22107030010Novi LestianiauthorThe sandwich generation phenomenon has become a prevalent social issue among young people in Indonesia, particularly regarding heavy financial demands and family responsibilities. The film Home Sweet Loan represents this reality through Kaluna, who struggles with fulfilling family needs while pursuing personal aspirations. This study aims to analyze Generation Z's reception of this phenomenon using Stuart Hall's Reception Theory. This study utilizes a descriptive qualitative method with a reception analysis approach. Data were collected through in-depth interviews, observation, and documentation with Generation Z informants aged 20-28 in Yogyakarta who have watched the film and personally experience being the sandwich generation, while data validity was tested using expert triangulation. The findings indicate that audiences construct meaning through frameworks of knowledge, encompassing economic burden, stress, social support, and resource management. Informants were positioned in either dominanthegemonic or negotiated positions: some fully accepted that the financial and emotional demands depicted reflect their real-life experiences, while others adapted the message based on their lived experiences and financial capacity. No informants were in the oppositional position. Thus, Home Sweet Loan serves as a medium for social reflection that builds emotional connection and validates the experiences of Generation Z who face sandwich generation responsibilities. Keywords: Audience Reception, Stuart Hall, Sandwich Generation, Home Sweet Loan, Generation Z.Ilmu Komunikasi2026-08-10UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS ILMU SOSIAL DAN HUMANIORAThesis