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bibo:abstract "The sandwich generation phenomenon has become a prevalent social issue among\r\nyoung people in Indonesia, particularly regarding heavy financial demands and\r\nfamily responsibilities. The film Home Sweet Loan represents this reality through\r\nKaluna, who struggles with fulfilling family needs while pursuing personal\r\naspirations. This study aims to analyze Generation Z's reception of this\r\nphenomenon using Stuart Hall's Reception Theory. This study utilizes a descriptive\r\nqualitative method with a reception analysis approach. Data were collected through\r\nin-depth interviews, observation, and documentation with Generation Z informants\r\naged 20-28 in Yogyakarta who have watched the film and personally experience\r\nbeing the sandwich generation, while data validity was tested using expert\r\ntriangulation. The findings indicate that audiences construct meaning through\r\nframeworks of knowledge, encompassing economic burden, stress, social support,\r\nand resource management. Informants were positioned in either dominanthegemonic\r\nor negotiated positions: some fully accepted that the financial and\r\nemotional demands depicted reflect their real-life experiences, while others\r\nadapted the message based on their lived experiences and financial capacity. No\r\ninformants were in the oppositional position. Thus, Home Sweet Loan serves as a\r\nmedium for social reflection that builds emotional connection and validates the\r\nexperiences of Generation Z who face sandwich generation responsibilities.\r\nKeywords: Audience Reception, Stuart Hall, Sandwich Generation, Home Sweet\r\nLoan, Generation Z."^^xsd:string;
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dct:date "2026-08-10";
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