eprintid: 8242
rev_number: 31
eprint_status: archive
userid: 71
dir: disk0/00/00/82/42
datestamp: 2013-06-19 09:18:51
lastmod: 2016-01-05 08:48:49
status_changed: 2013-06-19 09:18:51
type: thesis
metadata_visibility: show
creators_name: DRARA NOVIA DWI ASTRINI, NIM. 09730072 
title: 
MANAJEMEN KAMPANYE PUBLIC RELATIONS DALAM
MENGHADAPI ISU  
(Studi Deskriptif Kualitatif kegiatan Factory Visit di PT. Djarum Kudus) 

ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
abstract: To face the company issue, PT. Djarum held a factory visit activity. How’s the
Campagne Management of Public Relations PT. Djarum to face the issue from the
factory visit activity? Research purpose : to find out, how’s the factory visit of PT.
Djarum Kudus to face the issue of the company, the process of the plan, the
implementation, and the evaluation of that activity. Research Method: qualitative
descriptive research. Implementation research: Corporate affairs PT. Djarum
performs the stages of factory visit, they are planning, implementation, and
evaluation. The process of factory visit was held due to the theory by Littlejohn
“Corporate Campaign Theories and Issue Life-cycle Theory. Conclution:
Corporate Affairs PT. Djarum (manage) the factory visit that they held as a one of
their activity in public service. It was based by the purpose of the factory visit it
self, it was to educated and gave an information to public and society about the
operational company. Factory visit management was the strategic stage that
corporate affairs PT. Djarum took to (faced) the issue. This is very effective
because the number of the visitor growth up year by year and they could (faced)
the issue that spread in society  as a purpose of the company. 
KEYWORD: Public Relations, Management Campaign PR, Issue, Factory Visit
date: 2013-04-08
date_type: published
institution: UIN SUNAN KALIJAGA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA 
thesis_type: skripsi
thesis_name: other
citation:   DRARA NOVIA DWI ASTRINI, NIM. 09730072   (2013)  MANAJEMEN KAMPANYE PUBLIC RELATIONS DALAM MENGHADAPI ISU (Studi Deskriptif Kualitatif kegiatan Factory Visit di PT. Djarum Kudus).  Skripsi thesis, UIN SUNAN KALIJAGA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/8242/2/BAB%20I%2C%20IV%2C%20DAFTAR%20PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/8242/1/BAB%20II%2C%20III.pdf