%A NIM. 09140131 WELLY RISWANTO
%T PENGARUH MEDIA PROMOSI
TERHADAP MINAT BERKUNJUNG PEMUSTAKA
DI PERPUSTAKAAN UNIVERSITAS MUHAMMADIYAH
YOGYAKARTA

%X This research is aimed to know about the promotion of media, to know the
interest visiting of users, and to know the influence of promotion of media towards
users’ interest in visiting the Library of Muhammadiyah University of Yogyakarta.
This research uses quantitative approach. The research variable used is the
independent variable 
(
promotion of media
)
and dependant variable 
(
interest in
visiting
)
. Methods of data collection used in this research are methods of observation,
documentation, interview and questionnaire. The sampling uses incidental sampling,
with sample of 99 respondents. Data validity test uses the formulation Moment
Product correlation, where the data reliability test uses the Alpha Cronbach
formulation. Method of data analysis used formulation of Product Moment
Correlation and processed using software IBM SPSS Statistics 19. Result of the
research shows that the promotion of media generally is good proven by average
value 
(
Grand Mean
)
 of 2,80. Meanwhile the interest in visiting generally is classified
as good proven by average value 
(
Grand Mean)
 of 2,65. There is a significant
influence between promotion of media towards users interest in visiting the Library
of Muhammadiyah University of Yogyakarta. It can be seen from the result of
correlation coefficient which shows 0,566 where in r count > r table in significant
level of 5% i.e. r table of 0,202. From the hypothesis testing above, then the
hypothesis Ha is accepted, which means there is influencing between of promotion of
media towards users interest in visiting the Library of Muhammadiyah University of
Yogyakarta. Referring to the result as for the suggestion, hoped that promotion of
media preexist can increase the interest in visiting of users.
Keyword: promotion of media and interest in visiting.

%D 2013
%I UIN SUNAN KALIJAGA
%L digilib9026