TY - THES ID - digilib9052 UR - https://digilib.uin-suka.ac.id/id/eprint/9052/ A1 - YANUAR TRI AJI WASKITO, NIM. 09650052 Y1 - 2013/07/01/ N2 - Increasing competition in the business world made many companies vying to create innovative sales strategies. Adapting technology into marketing strategy to be an attractive solution for many businesses. One way to use technology in the marketing strategy is the use of Augmented Reality technology. Augmented Reality is a technology that combines the virtual objects are two-dimensional and three-dimensional into a real three-dimensional environment and projecting the virtual objects in real time. This study will apply the Augmented Reality technology into the clothing catalog in Distro Couple Couple. Augmented Reality-based catalog requires streaming video taken from the camera as the input source, then this application will keep track and detect the marker by using a tracking system. After the marker is detected, then the model will suit distributions described above marker as if that model real clothes. To make the dress model, the model must be changed first by using software to create 3D objects, in this case using Blender 3D version 2.47 later to change the format to the format supported by this application. While making use of Augmented Reality library ARToolKit software 2.7.1 bin-book. The result of this application is visualization of product catalog clothing that shown using Augmented Reality Technology, so that this application can improve the competitiveness of the distro to other distros. Keywords : Augmented Reality, Blender 3D, ArToolit, Clothing Catalog PB - UIN SUNAN KALIJAGA M1 - skripsi TI - PENERAPAN AUGMENTED REALITY UNTUK KATALOG BAJU DISTRO COUPLE COUPLE AV - restricted ER -