relation: https://digilib.uin-suka.ac.id/id/eprint/9053/
title: SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT  CV BUDI UTAMA (PENERBIT DEEPUBLISH)
creator: WIEDA MUQAFFA, NIM.  08650041
subject: Tehnik Informatika
description: Nowadays, marketing strategy is no longer just a quality oriented product, but also  requires to serve customers well. Quality service to the customer is the key to  build of customer loyalty to the company.    Book publishers usually orienting their business on the books and the results  published in the conventional book sales. Many book publishers are paying less  attention to the author or the client as one of their most important customers. One  of the keys to the customer service is the customer data management and project  well.    This research aims to generate information system to manage customer data and  projects, as well as supporting the delivery of information via email, the so-called  Information Systems Customer Relationship Management (CRM).    Development of the system is done starting from the identification and analysis of  problems, needs analysis, system design, system implementation and testing. By  using the programming language PHP and Database Management System  (DBMS) MySQL, the results of this study are expected to help the company's  activities in the Marketing Department in maintaining relationships with  customers.      Keywords: information systems, CRM, customer, book publishers, PHP,  MySQL, data management
date: 2013-07-01
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/9053/1/BAB%20I%2C%20VII%2C%20DAFTAR%20PUSTAKA.pdf
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/9053/31/BAB%20II%2C%20III%2C%20IV%2C%20V%2C%20VI.pdf
identifier:   WIEDA MUQAFFA, NIM. 08650041  (2013) SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT CV BUDI UTAMA (PENERBIT DEEPUBLISH).  Skripsi thesis, UIN SUNAN KALIJAGA.