%A NIM. 05230019 FATHURROCHMAN MURSALIM
%O Pembimbing: Drs. Mokh. Nazili, M.Pd.
%T STRATEGI PENGEMBANGAN USAHA KONVEKSI BERBASIS KOMUNITAS (Studi Kasus Paguyuban Konveksi Mandiri di Condongcatur, Depok, Sleman)
%X Fathur Rochman Mursalim , 2013, The Business Development Strategy
Convection-Based Community (Case Studies Association Convection Self In
Condongcatur, Depok, Sleman) purpose of this study was to determine and
describe strategies.
The method used in this research is descriptive qualitative. In this study,
the study subjects were (1) Convection Self Association board, and (2) members
who are involved in business development activities of community-based
convection. And informants were selected as research subjects are treated at the
same time as the sample. While the object of the research is a strategy Convection
Self Society in developing community-based businesses that exist in the Village
Condongcatur, Depok, Sleman.
Results of this study was the association convection business development
strategy by using the community as independent power base through the
development of savings and loans that proved quite effective in improving the
economy of the community in the area skew chess. In this study also found
weaknesses community business development strategy that is self-limited
convection technology, difficulties in marketing their products, difficulties in
finding raw materials, and human resources are poorly trained. Therefore, the
authors provide recommendations that need the assistance from both government
and private sector better, especially in addressing difficulties in obtaining raw
materials that are less so when it is receiving a lot of orders are not hampered
because of the difficulty of raw materials.
Keywords: strategy, community
%K strategy, community
%D 2013
%I UIN SUNAN KALIJAGA
%L digilib9619